Director of Public Relations at Minnesota Lottery | Roseville, MN | $91K/yr – $130K/yr

Director of Public Relations

Roseville, MN (Hybrid)

$91K/yr – $130K/yrDirector/ExecutiveFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive executive-level public affairs for the Minnesota Lottery, shaping brand, media relations, and legislative engagement.

Own and execute proactive public affairs strategy for key audiences including lawmakers, retailers, and the public.
Must-have: Four+ years of advanced managerial or five+ years of supervisory experience in strategic communications.
Standout: Leadership of a cross-functional public affairs team with budgeting and metrics oversight.

Develop and implement a proactive public affairs strategy that strengthens the Lottery’s brand and reputation among key audiences, including the general public, players, retailers, legislators, and beneficiary organizations.
Collaborate with the executive leadership team to align communications with organizational goals, enhance employee engagement, and support the long-term success of the Lottery.
Lead internal and external communications efforts, including media relations, crisis communications, and community engagement.
Serve as the Lottery’s primary spokesperson during public events, legislative hearings, and media inquiries.
Build and maintain strong relationships with media outlets, community leaders, advocacy groups, and government partners.
Develop and execute legislative strategies to support the Lottery’s mission and operations.
Cultivate strategic alliances with the Governor’s Office, key legislators, committee chairs, and organizations such as the Legislative-Citizen Commission on Minnesota Resources (LCCMR).
Lead, mentor, and inspire a team of public affairs professionals, fostering a culture of collaboration, innovation, and accountability.
Oversee departmental planning, budgeting, and performance metrics to ensure effective resource management and measurable outcomes.
Partner with the Sales and Marketing Department to advance brand initiatives, product launches, and promotional campaigns.