Responsibilities

• Define and lead the overarching earned media strategy across all Havenly Brands properties, ensuring each brand’s narrative is distinct, resonant, and culturally relevant
• Set vision for how PR ladders into broader brand and business objectives, partnering closely with senior marketing and brand leadership
• Drive high-impact story development and secure top-tier placements across lifestyle, design, culture, tech, and business verticals
• Oversee the development of press releases, media pitches, brand narratives, and executive messaging frameworks
• Establish KPIs and reporting frameworks that connect communications programs to real business outcomes, including traffic, and revenue impact
• Serve as the senior relationship holder with key editors, journalists, producers, and media decision-makers across print, digital, and broadcast
• Lead spokesperson development and executive visibility programs across the portfolio
• Oversee inbound media inquiry management, ensuring brand voice consistency and rapid, strategic responses
• Lead integrated PR planning for major product launches, brand campaigns, and seasonal moments in close partnership with Marketing, Creative, and Merchandising
• Partner cross-functionally to support event strategy and execution, including press previews, media dinners, trade show activations, and high-profile brand moments, ensuring PR storytelling is embedded throughout

Requirements

• 8-12+ years of PR experience, with significant time spent in-house at a consumer brand or at a senior level within a lifestyle/consumer PR agency
• Deep, established relationships with top-tier editors, journalists, and media decision-makers across lifestyle, home, design, fashion, and culture
• Proven ability to develop and execute influencer programs across the home and lifestyle sector, with fluency across Instagram, TikTok, and emerging creator channels
• Familiarity with AI tools and how they’re reshaping media targeting, content creation, and performance measurement—and a curiosity to stay ahead of the curve
• Track record of establishing KPIs and reporting frameworks that tie communications programs to real business outcomes, not just impressions
• Exceptional writer and storyteller with the ability to craft compelling narratives, executive messaging, and communications strategies
• Expert-level understanding of the home, interiors, and lifestyle media landscape
• A builder’s mentality—energized by building something from the ground up, comfortable operating without a large team beneath you, and excited by the opportunity to scale the function over time
• Strategic mindset with the ability to operate at both the visionary and executional level—you’re as comfortable in a briefing with the exec team as you are drafting a pitch yourself
• Genuine passion for design, interiors, and how it lives within the broader cultural conversation

Benefits

• competitive compensation
• generous PTO
• volunteer days off
• health benefits (Medical, Dental, Vision, Disability)
• 401(k)
• paid parental leave
• design services
• furniture discounts
• anniversary merchandise credits