Director-Public Relations at Explore St. Louis | St. Louis, MO

Explore St. Louis

Director-Public Relations

St. Louis, MO (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive national, international PR and narrative for Explore St. Louis, aligning with marketing and partnerships to grow destination awareness.

Lead global media strategy and executive visibility for the destination.
Must-have: Bachelor’s degree in PR/Communications or equivalent senior experience.
Standout: Deep knowledge of St. Louis visitor economy and broad media relationships.

Job Description

Responsibilities

Lead national, international and regional PR strategies that elevate St. Louis’ profile and shape destination narrative
Drive media strategies that support convention sales, major events and key announcements
Support executive visibility for Explore St. Louis leadership, including the President and CEO, by identifying and securing media speaking opportunities, interviews and thought leadership positioning that elevate the destination narrative
Oversee local, national and international media outreach for Explore St. Louis, America’s Center and the St. Louis Film Office, with a focus on elevating the Film Office as a driver of national and global destination awareness
Collaborate with the partnerships team to align PR messaging and develop tools, story frameworks and communications that enable partners to amplify the St. Louis narrative
Expand media strategy to include podcasts, digital-first outlets and emerging media platforms, ensuring outreach reflects evolving media consumption habits
Manage national and international agency relationships to ensure alignment with organizational priorities
Track and analyze media performance to optimize strategy and impact
Plan and execute media hosting and familiarization tours
Maintain alignment with Greater St. Louis, Inc. to ensure a unified regional story
Identify timely story angles tied to openings, events and cultural moments across the destination
Develop press materials including releases, media alerts, itineraries and story starters
Plan and execute press conferences and media events as needed
Integrated Marketing Alignment - Align PR strategy with paid, owned and earned efforts in collaboration with marketing
Partner with social and content leads to integrate PR priorities into channel planning and campaigns
Ensure earned media storytelling is reflected across owned platforms including social, website, blog and newsletters
Work closely with the Director of Brand Voice to align PR strategy with brand positioning and messaging
Collaborate on editorial storytelling and destination features that support media pitching

Explore St. Louis

St. Lou is...Surprising. Expect the unexpected – especially if you haven’t visited in awhile. From our newly rejuvenated downtown to an ever-expanding menu of offbeat attractions and dining options, you’ll be surprised at what St. Louis has to offer. Whether your meeting is large, small or somewhere in between, the America's Center convention complex offers a unique combination of flexible facilities and services for any event. In addition to 502,000-square feet of exhibit space, first-class catering options, and easy access, St. Louis offers one stop shopping for meeting planners. Our professional staff includes the marketing, sales, services and convention center staff all under one roof. Literally. The St. Louis Convention & Visitors Commission (dba Explore St. Louis) manages and operates the America's Center® convention complex, which includes six contiguous exhibit halls, 80 meeting rooms, the 67,000-seat Dome at America's Center, 1,400-seat Ferrara Theatre, 28,000 square-foot ballroom and the St. Louis Executive Conference Center. America's Center also employs a full-time labor relations manager who works to establish a mutually beneficial relationship between the center's clients and the local trade unions. One building + one staff = one great meeting. While we all know great meetings don't just “happen” St. Louis can make your next great meeting happen a lot easier. From our convention center and unique meeting venues to the abundance of luxurious and affordable hotel rooms, the Gateway City has whatever you need to take your next meeting to the next level.

Founded in 1909

St Louis, Missouri, USA

120 employees (16 in marketing)

www.explorestlouis.com