Responsibilities

• Develop and lead the overall communications strategy for Beast Industries' Consumer Goods & Services portfolio, ensuring alignment with business objectives and brand priorities
• Serve as a trusted communications advisor to executive leadership, providing strategic counsel on reputation management, messaging, media engagement, and emerging issues
• Build and execute integrated PR programs that generate earned media, strengthen brand equity, and support product launches, partnerships, retail expansions, and key business initiatives
• Identify cultural, industry, and consumer trends that create opportunities for brand storytelling and thought leadership
• Lead proactive and reactive communications planning, including issues management and crisis communications support when needed
• Cultivate and maintain senior-level relationships with top-tier journalists, editors, producers, podcast hosts, creators, and industry influencers
• Partner closely with Marketing, Social, Brand, Legal, Partnerships, and Executive teams to ensure communications strategies are aligned across channels
• Oversee external agency partners, establishing priorities, evaluating performance, and ensuring best-in-class execution
• Develop executive messaging, media materials, briefing documents, and communications frameworks for internal and external audiences
• Establish measurement frameworks and regularly report communications performance, insights, and recommendations to executive stakeholders

Requirements

• 10+ years of progressive public relations and communications experience, with significant experience in consumer goods, food & beverage, retail, or CPG brands
• Proven success developing and leading communications strategies for high-growth consumer brands
• Deep relationships with national consumer, business, food, retail, lifestyle, and culture media
• Experience serving as a strategic communications advisor to senior executives and cross-functional business leaders
• Strong track record of securing impactful earned media coverage and driving measurable business outcomes through communications programs
• Experience leading agency relationships and managing integrated communications initiatives across multiple stakeholders
• Demonstrated expertise in reputation management, issues preparedness, and crisis communications
• Exceptional written, verbal, and presentation skills with the ability to influence and build credibility across all levels of an organization
• Ability to thrive in a fast-paced, entrepreneurial environment while balancing strategic planning with hands-on execution
• Experience in-house at a leading consumer brand or within an agency supporting major CPG accounts is strongly preferred

Preferred

• Experience in-house at a leading consumer brand or within an agency supporting major CPG accounts is strongly preferred
• Familiarity with the creator economy and the intersection of traditional media, influencer marketing, and digital content is highly desirable

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days