Own the end-to-end multifamily marketing engine across 56 properties, driving leasing velocity via paid media, ILS attribution, and reputation management.

• Portfolio-wide marketing strategy. Lead all property-level marketing, social media, and brand presence across 56 assets and ~12,000 units nationwide.
• Paid advertising & PPC. Own ad budgets and pay-per-click strategy across Google, Facebook/Instagram, and TikTok—managing spend, agency partners, and monthly budget adjustments to maximize ROI and efficiency.
• Lead generation & ILS management. Drive and optimize lead volume across Internet Listing Services (Apartment List, Zillow, Apartments.com, and others), ensuring every lead source is tracked, attributed, and producing.
• Conversion & performance reporting. Monitor traffic, conversion ratios, and occupancy trends; produce weekly and monthly traffic reports and Cost-Per-Lease (CPL) analysis; rank lead sources by conversion and reallocate budget to what works.
• Reputation management. Oversee reviews and online reputation across Google, Yelp, and social platforms, including review-generation campaigns that lift ratings and tour volume.
• New acquisition onboarding. Stand up marketing for newly acquired properties in Entrata end to end—media libraries, tracking/vanity numbers, ILS and social connections, websites, 3D tours, signage, and print collateral.
• Leasing technology & automation. Leverage AI leasing tools and lead-routing automation to capture, nurture, and convert prospects faster.
• Creative & content. Oversee property photography and 3D tours, floor plans, SEO copy, newsletters, specials, and refreshed ad creative across every platform.
• Lease & retain. Partner with operations to design the marketing strategies that lease units faster, reduce vacancy, and retain great residents.
• What You'll Own