Responsibilities

• Define and execute a holistic monetization roadmap to achieve quarterly top-line revenue targets across display, video, and in-app inventory
• Develop and implement yield strategies—optimizing price floors, Unified Pricing Rules (UPR), and auction dynamics—while running experiments to balance revenue, user engagement, and long-term LTV
• Build frameworks that standardize ad-tech operations and enable rapid integration and monetization of newly acquired digital assets
• Architect and oversee the performance of the programmatic stack, including header bidding wrappers (Prebid, Amazon TAM), mediation platforms, and primary ad servers
• Oversee SDK integrations and proactively resolve latency, render rate, and revenue leakage issues to ensure smooth delivery at scale
• Own and negotiate strategic relationships with SSPs, DSPs, exchanges, and agency trading desks to secure premium demand and favorable commercial terms
• Expand high-value demand channels through the growth of Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals
• Partner with Data & Decision Science to define KPIs, interpret performance metrics, and translate insights into actionable, revenue-driving decisions
• Collaborate with Engineering and Product teams to guide the ad product roadmap, ensuring performance-optimized and privacy-compliant placements that maximize monetization
• Build, lead, and mentor a high-performing ad operations and yield team, fostering a culture of rigorous testing, optimization, and operational excellence

Requirements

• Bachelor's degree in a technical or analytical field (Computer Science, Economics, Statistics, Engineering, or Business Analytics) or equivalent professional experience
• 10+ years of professional experience in ad-tech or digital monetization, including 5+ years in a senior leadership role focused on yield strategy
• Proven track record of success in owning programmatic revenue for both mobile apps (iOS/Android) and web-based products, with deep experience in SDK and web-based implementations
• Expert-level technical fluency in the programmatic ecosystem, including RTB mechanics, OpenRTB protocols, unified auctions, and MRAID standards
• Hands-on mastery of the modern ad-tech stack, specifically Ad Servers (e.g., Google Ad Manager), Header Bidding wrappers (e.g., Prebid, Amazon TAM), and mediation platforms (e.g., AppLovin MAX)
• Deep technical knowledge of demand partners (e.g., Magnite, Index Exchange, PubMatic) and the evolving commercial dynamics of global DSPs
• Proficiency in high-level technical QA for ad tags, tracking pixels, and SDK integrations to identify and resolve delivery discrepancies and latency
• Strong analytical horsepower to interpret complex bid metrics and pricing trends via BI tools; proven ability to partner with Data Science teams to translate LTV modeling and experiments into high-growth yield strategies
• Comprehensive knowledge of user privacy frameworks, including GDPR, CCPA, and platform-specific requirements like Apple's ATT and Google's Privacy Sandbox
• Exceptional problem-solving and communication skills, with the ability to translate complex technical concepts into clear strategic recommendations for executive leadership

Nice To Have

• Masters degree or higher in a quantitative field
• Advanced understanding of quantitative methods (Statistics, Econometrics, or Computer Science)
• Success in leading the technical and commercial integration of acquired digital assets within private equity, app aggregator, or technology holding company environments
• Hands-on experience with server-side solutions (e.g., Prebid Server) or a history of contributing to open-source ad-tech projects that enhance yield and scalability
• Proven ability to navigate the unique monetization and brand safety challenges of high-traffic User-Generated Content (UGC), chat, or VoIP platforms
• Specialized knowledge of the browser extension ecosystem, specifically regarding monetization opportunities, ad policies, and technical constraints within the Chrome Web Store
• A track record of designing and executing complex "Ad Load vs. Retention" experiments to identify the optimal balance between aggressive revenue and user engagement
• Established relationships and active participation in industry leadership groups such as IAB Tech Lab, Prebid.org, or other programmatic working committees