Director, Programmatic Retail Media Strategy

Seattle, WA (On-site)

$160K/yr – $190K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive and lead Stackline’s retail media program as a Director, guiding programmatic display across major platforms with P&L ownership and executive stakeholder management.

  • Must-have: 10+ years in digital advertising with 6+ years in display/programmatic.
  • Standout: P&L oversight and Fortune 500-level executive communication.

Job Description

Responsibilities

  • Oversee critical client business leveraging programmatic advertising as their primary sales vehicle.
  • Manage a team to develop, optimize, and oversee programmatic display campaigns on display platforms including Amazon DSP, Walmart Connect (DSS) and The Trade Desk (DSP).
  • Own relationships with the business development team, leading display advertising efforts, including RFP responses, upselling, and managing contract renewals.
  • Demonstrate mastery of P&L dynamics, overseeing revenue projections, ensuring team profitability, and promptly communicating any risks to leadership.
  • Guide the development of strategic media plans with budget and KPI recommendations, emphasizing the integration of retail media with broader marketing initiatives.
  • Cultivate and lead relationships with key stakeholders at consumer brands across all levels and departments.
  • Direct a team to effectively manage client calls, steer project discussions, analyze business trends, and plan future initiatives in display advertising and programmatic, utilizing Stackline's data for insightful media applications.
  • Coach a team to develop impactful reports that analyze media performance, incorporating insights on market share trends and competitive analysis.
  • Develop and implement new processes and tools to optimize efficiency and effectiveness within the retail media team.
  • Develop expertise in Stackline’s software products, serving as a subject matter expert (SME) for clients.

Requirements

  • Bachelor’s degree.
  • Strong demonstrated expertise in Amazon and Walmart retail media offerings.
  • 10+ years of digital advertising experience, with a focus on 6+ years in display advertising and programmatic.
  • Extensive experience using data analysis tools like Microsoft Excel and creating compelling presentations with Microsoft PowerPoint.
  • 6+ years of client-facing experience.
  • 4+ years of management experience.
  • 2+ years of successful P&L management.
  • Demonstrated understanding of audience development, creative, and targeting strategies.
  • Exceptional communication skills, both written and oral, demonstrated at the C-Suite level with Fortune 500 companies

Preferred

  • Understanding of other retail media ecosystems, such as Target, Instacart, Criteo, etc.
  • SQL experience.
  • Experience in a startup, retail, digital advertising agency, or e-commerce environment.
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Stackline

4.1 Glassdoor

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the leading AI-enabled retail intelligence and activation platform for the world's most innovative brands. Business leaders, product innovators, performance marketers, and financial firms trust Stackline as the single source of commerce truth. Fueled by proprietary neural networks and deep learning systems, Stackline's market insights, revenue metrics, behavioral data, and autonomous functionality create the actions that determine success or failure. Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.

Founded in 2014
Seattle, Washington, USA
263 employees (18 in marketing)
73% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
61.3K
Traffic Source Mix
Search
26.1%
Direct
66.4%
Referral
6.2%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~263

Marketing Team

Marketing Team Size
14 (5% of company)
Median Career Experience
18 years
Median Tenure
3.1 years

Funding

Total Funding
$180M
Last Raise
$130M
Series B, 5 years ago

Funding History

  • Jun 2021
    Series B • $130M
  • Nov 2020
    Series A • $50M

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