Responsibilities

• Serve as the strategic lead for one or more programmatic accounts, ensuring campaign strategies align with client goals and deliver measurable outcomes.
• You will be an important liaison between programmatic teams and senior clients, providing insights and recommendations to guide decision-making.
• You will mentor Associate Directors, Supervisors and associates, fostering a collaborative environment focused on performance and professional development.
• Collaborate with cross-departmental teams to ensure seamless integration of programmatic campaigns with overarching media strategies.
• Develop and implement process enhancements to improve operational efficiency, campaign performance, and team collaboration.
• Establish communication and engagement with data, technology, and media partners, driving innovation and ensuring access to the best solutions.
• Analyze campaign data to provide relevant insights that inform optimization strategies and future planning.
• Support resource management, identifying capacity needs, and supporting leadership in staffing and workload allocation decisions.
• Support senior leadership in forecasting programmatic trends, financial planning, and growth plans for the team.
• Lead client presentations, delivering high-quality reports and strategic updates on campaign progress, performance, and opportunities.