Director, Programmatic Media Division Lead (CPD) at L'Oréal | USA | $139K/yr – $201K/yr

L'Oréal

Director, Programmatic Media Division Lead (CPD)

USA (Hybrid)

$139K/yr – $201K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own and scale programmatic leadership within a division, turning data into durable growth through cross-channel planning, AI-driven activation, and ROI focus.

Growth and ROI: Own the synthesis of strategy, planning, and activation to exceed KPIs in a cross-channel frame.
Data-driven impact: Translate performance into long-term recommendations and investment decisions while aligning with Golden Rules and global standards.
Platform and team leadership: Guide AI-enabled, data-first programmatic thinking and governance across DV360, Amazon DSP, and TTD with a focus on scalable best practices.

Job Description

Serve as the strategic programmatic leader for the divisional team, focusing on the synthesis of strategy, planning, and activation to exceed business KPIs.
Act as a key consultant to senior brand and divisional leads, translating programmatic performance into long-term marketing recommendations and cross-channel success.
Lead the design and delivery of high-level business reviews and growth opportunity presentations, focusing on "the why" behind the data to drive future investment decisions.
Streamline the oversight of tactical execution—including trading setup, pacing, and budget management—ensuring these processes serve as a foundation for performance rather than a primary focus.
Ensure all programmatic campaigns are executed with consistency and excellence as defined by local and global L’Oréal standards.
Act as a core member of the programmatic leadership team to support lead initiatives, deliver programmatic excellence (planning, trading, and operations), and support strategic workstream leads (Digital TV, SSP, audience targeting, sales studies, etc.) by scaling best practices.
Interpret and scale L’Oréal’s divisional data strategy within programmatic to maximize competitive advantage and ROI.
Maintain a deep understanding of innovation capabilities, the L’Oréal business, and existing/emerging buying platforms (e.g., DV360, Amazon DSP, TTD).
Act as a core resource for gathering and distributing research regarding the programmatic industry.
Present and submit case studies of the team’s work to internal teams and cross-functionally in department-wide and inter-agency meetings.
Liaise between key internal groups (Division Media, Consumer Insights, DDX/CRM,oneMedia, Advanced Analytics) to ensure programmatic is integrated into the consumer journey, while keeping processes seamless and flexible.
Collaboratesuccessfully with inter-agency omnichannel planning and investment leads to drive efficient ways of working and best-in-class media plans.
Provide effective and empathetic management byfacilitatingpsychological safety and collaboration within your team.
Provide consistent oversight and effective feedback for both your internal team and the media agency's programmatic team.
Continuously evolve le Desk’s programmatic expertise by shifting focus from manual processes to maximizing business impact through AI-driven, data-first strategies.
Elevate the planning, activation, and optimization of programmatic video activations, leveraging machine learning and advanced data signals to drive omnichannel ROI.
Champion AI and agentic solutions across the campaign lifecycle to automate reporting, streamline management, and drive highly efficient programmatic buying.
Develop and socialize the annual le Desk Workstream Playbook, turning case studies and learning agendas into standardized best practices for the entire organization.
Move beyond troubleshooting to identify and mitigate systemic planning risks, ensuring organizational agility in an ambiguous marketplace.
Lead the alignment with local and global "Golden Rules," ensuring consistency and excellence across all programmatic workstreams.

7-10 years of digital media experience across display, video, social and mobile; minimum of 5 years hands-on-programmatic; 6-8+ years of digital media experience across display, video, social and mobile; minimum of 3+ years hands-on-programmatic
Strong understanding of the programmatic ecosystem (exchanges, DSPs, data offerings, auction types, marketplace dynamics)
Experience with audience strategy and tactical deployment across data types (1P, 2P, 3P)
Proven ability to distill complex data into meaningful and actionable insights
Proficiency in Microsoft Office and data analysis in Excel (pivot tables, advanced functions)
Solution-orientation with strong analytical, problem solving and critical thinking skills
Excellent written and verbal communicator
Proven experience navigating ambiguity, changes or challenges
Bachelor’s degree or above

Experience directly managing at least one (1) team member is highly recommended
Accountability and flexibility with leaders are strongly preferred

Wellness is at our core. We offer a generous Benefits Package (Medical, Dental, Vision, 401K), flexible time off, work from home days, and a pension plan.
Access to company perks such as Makeup, Skincare, and Fragrance; employees receive a stipend for L’Oréal products and VIP Access to L’Oréal’s Internal Shop for Discounted Products, plus other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Salary Range [New York]: $138,500-$200,800 base salary

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995

Clichy, Île-de-France, FRA

91K employees (14,463 in marketing)

www.loreal.com

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