Director, Programmatic at Infinite Roar | New York City, NY | $121K/yr – $194K/yr

Infinite Roar

Director, Programmatic

New York City, NY (On-site)

$121K/yr – $194K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the programmatic strategy and execution for key accounts, turning data into actions while coaching the team and aligning cross-functional partners around performance-driven goals.

Strategic programmatic ownership: lead campaign design and measurable outcomes for assigned accounts.
Cross-functional alignment and client storytelling: collaborate with media, analytics, and creative to drive cohesive execution and executive updates.
People leadership and development: mentor and develop Associate Directors, Supervisors, and associates to elevate performance.

Job Description

Responsibilities

Serve as the strategic lead for one or more programmatic accounts, ensuring campaign strategies align with client goals and deliver measurable outcomes.
You will be an important liaison between programmatic teams and senior clients, providing insights and recommendations to guide decision-making.
You will mentor Associate Directors, Supervisors and associates, fostering a collaborative environment focused on performance and professional development.
Collaborate with cross-departmental teams to ensure seamless integration of programmatic campaigns with overarching media strategies.
Develop and implement process enhancements to improve operational efficiency, campaign performance, and team collaboration.
Establish communication and engagement with data, technology, and media partners, driving innovation and ensuring access to the best solutions.
Analyze campaign data to provide relevant insights that inform optimization strategies and future planning.
Support resource management, identifying capacity needs, and supporting leadership in staffing and workload allocation decisions.
Support senior leadership in forecasting programmatic trends, financial planning, and growth plans for the team.
Lead client presentations, delivering high-quality reports and strategic updates on campaign progress, performance, and opportunities.

Requirements

7+ years of experience in digital media, with at least 4+ years specializing in programmatic buying, campaign management, and optimization.
Expertise in programmatic advertising, including an expert understanding of Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and cross-channel media strategies.
3+ years of leadership experience, with a focus on managing teams and fostering career development.
Experience managing multiple accounts, including strategic planning, execution, and optimization.
Able to translate complex programmatic strategies into applicable insights for clients and company partners.
Advanced proficiency in Excel (can perform complex functions such as data analysis and modeling) and PowerPoint (creating impactful client presentations).

Benefits

our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Infinite Roar

Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader. Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media Network to drive better outcomes overnight.At Infinite Roar, we’re driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of your brand.

Founded in 1970

Chicago, Illinois, USA

60 employees (15 in marketing)

InfiniteRoar.com