Responsibilities

• Manages a team that include managers, senior professionals, and support staff.
• Executes strategies to achieve functional objectives and deliver desired results.
• Develops departmental plans that prioritize business/network/agency needs and allocate resources effectively in alignment with functional goals.
• Oversees resource management to ensure optimal utilization of time, skills, and budgets for meeting performance targets.
• Implements and optimizes advertising campaigns across various channels and platforms.
• Ensures campaign goals, budgets, creative assets and measurement criteria are aligned to deliver on campaign objectives.
• Receives, consolidates, implements and validates advertising placement via activation blueprint, in adherence to brand safety guidelines.
• Manages campaign reporting, measurement and optimization activities for effective campaign performance.
• Ensures that agencies and their clients are billed accurately for media placements, resolving discrepancies, processing payments, managing financial records, and acting as a liaison between media vendors and internal teams, ensuring financial and contractual compliance.