Drive strategic B2B marketing for veterinary science and education platforms, aligning with business goals.

Responsibilities

• Drive reputation for the organization as a leader in the science and clinical care for pets.
• Define and deliver the B2B marketing strategy for the science, clinical, Ethos Discovery and VetBloom Learning & Development platforms aligned with overall business goals.
• Lead go-to-market planning and drive awareness for educational campaigns, publication of research, scientific studies and strategic initiatives.
• Serve as a strategic advisor to senior leadership on market insights, competitive landscape, and long-term growth opportunities in the veterinary care ecosystem.
• Develop integrated marketing programs including content, digital, events/conferences, clinical education campaigns, and sales enablement resources (for our referral relationship managers).
• Ensure all marketing strategies and communications are tailored effectively to professional healthcare audiences (e.g., vets, nurses, technicians, lab directors, industry partners).
• Use data, analytics, and KPIs to evaluate program performance and optimize marketing investments.
• Partner closely with Medical, Science, Ethos Discovery, Training/Education, Innovation and Referral Management to drive alignment and integrated execution.
• Collaborate with internal and external subject matter experts to produce compelling clinical, technical, and scientific content that resonates with target audiences.
• Build, mentor, and manage a high-performing marketing team (currently 5 direct reports).

Requirements

• Experience: 10+ years of progressive B2B marketing experience, including significant experience in healthcare, veterinary care, pet care, medical devices, or pharmaceutical/biotech sectors.
• Leadership: Proven experience managing and developing marketing teams (minimum 5+ direct reports).
• Audience Expertise: Deep understanding of marketing to healthcare professionals, clinicians, technical decision-makers, and scientific communities.
• Strategic & Analytical Mindset: Ability to develop marketing strategies rooted in data analysis, market research, and competitive insights.
• Executional Excellence: Track record building impactful programs across digital, content, events, and sales enablement channels.
• Communication: Exceptional verbal and written communication skills; ability to translate complex scientific/technical information into compelling marketing content.
• Education: Bachelor’s degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred.

Preferred

• Experience with marketing automation, CRM, analytics, and ABM platforms (e.g., Salesforce, HubSpot, Marketo).
• Background in scientific marketing, clinical communications, or educational campaign execution.
• Familiarity with veterinary industry trends, professional education ecosystems, and healthcare provider decision-making processes.

Benefits

• Be part of a mission-driven organization improving veterinary care and animal health at scale
• Flexible work arrangements (remote or hybrid)
• Opportunity to drive strategy and reputation for the organization
• Career growth within a globally recognized, mission-driven company
• Collaborative and inclusive culture