Director, Product & Tech Communications - Innovation & Growth

District of Columbia, USA (Hybrid)

$166K/yr – $245K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Lead external communications for Xero’s AI and fintech narratives, shaping global media strategy and cross-functional storytelling.

  • Shape and amplify Xero's external narrative across AI, Payments, and payroll.
  • Lead global communications strategies and secure positive media coverage.
  • Oversee a global team and align cross-functional stakeholders.

Job Description

Responsibilities

  • Shape and amplify Xero's external narrative across AI, Payments, Payroll, and other key products.
  • Develop and lead external communications strategies that position us as a category leader in applied AI and financial technology.
  • Translate sophisticated concepts into narratives that resonate globally, serving as a trusted advisor to senior product leaders while driving positive media coverage across business, technology, and trade outlets.
  • Manage and mentor a global team of in-house and external contributors, fostering a collaborative and strategic approach to communications.
  • Ensure our messaging and goals are aligned to create a unified voice in the market.
  • Building and leading the innovation narrative to position us as a forward-thinking technology partner.
  • Collaborating with Data Science and Tech Advocacy teams to drive our overarching AI storyline and thought leadership initiatives.
  • Developing innovation-focused storylines for XeroCon and regional product events to align with our broader brand.
  • Partnering with Product Marketing to execute external strategies for Payments, Payroll, and AI products.

Requirements

  • You bring a deep understanding or demonstrated interest in AI and fintech landscapes, with an ability to translate complex concepts into approachable stories.
  • Exceptional writing and storytelling skills are essential, specifically tailored to diverse global audiences.
  • We value strong media relations expertise with a history of building narratives that resonate across tech and business press.
  • You possess a collaborative leadership style, capable of aligning cross-functional stakeholders and managing in-house teams or external agencies.
  • Experience within B2B enterprise or SaaS software environments is highly desirable.
  • You are comfortable prioritising projects in a fast-paced environment and communicating clearly with global stakeholders.
Xero logo

Xero

4.0 Glassdoor

Accounting software to help supercharge your small business. Power your invoicing. Automate your admin. And set business efficiency to cruise control. Used by over 4.2m subscribers globally. Xero's Community Guidelines: https://www.xero.com/support/community-guidelines/

Founded in 2006
Wellington, Wellington, NZL
6.2K employees (459 in marketing)
71% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
33.3M
Monthly Google Ads Budget
$2.3M
Traffic Source Mix
Search
20.4%
Direct
77%
Referral
1.9%
Social
0.1%
Paid
0.4%

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size
280 (5% of company)
Median Career Experience
13 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.6B
Last Raise
$925M
Post IPO Debt, 2 years ago

Funding History

  • Jun 2024
    Post IPO Debt • $925M
  • Sep 2021
    Grant • $56.5K
  • Oct 2020
    Grant • $56.6K

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