Director, Product Strategy (Upstream Marketing)

Newport Beach, CA (On-site)

$195K/yr – $230K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Lead upstream product strategy and portfolio development for medical aesthetics at Hugel Aesthetics, guiding cross-functional teams from discovery to launch.

  • Own upstream strategy and market analysis to shape the portfolio
  • Must-have: Experience in medical aesthetics, pharmaceuticals, or medical devices
  • Standout: Strong cross-functional alignment and launch-readiness across R&D, Medical Affairs, and Commercial

Job Description

Responsibilities

  • Shape Product & Portfolio Strategy
  • Lead upstream product strategy for new product development and key line extensions
  • Define product value propositions, positioning, and differentiation strategies
  • Partner with Commercial leadership to inform pricing and portfolio decisions
  • Bring the Voice of the Customer
  • Lead market, competitive, and trend analysis within the aesthetics market
  • Define target customer segments (e.g., dermatologists, plastic surgeons, med-spas)
  • Identify unmet clinical and business needs to inform innovation
  • Drive Cross-Functional Alignment
  • Partner closely with R&D, Medical Affairs, and Commercial teams to shape product concepts, indications, and claims

Requirements

  • Experience in medical aesthetics, pharmaceuticals, or medical devices
  • Strong understanding of clinical, regulatory, and commercial considerations
  • Proven ability to translate insights into actionable product and portfolio strategies
  • Track record of influencing cross-functional teams and driving alignment
  • Strategic mindset with a hands-on, builder approach
  • Strong communication skills and executive presence
Hugel Aesthetics logo

Hugel Aesthetics

Hugel Aesthetics is a division of Hugel Inc., a global leader in the medical aesthetics industry, with headquarters in Newport Beach, California, and offices in Australia and Canada.Our mission is to improve access to aesthetic solutions by developing and successfully commercializing a synergistic aesthetic portfolio that includes botulinum toxin(s), dermal fillers, and additional innovative aesthetic solutions in the United States, Canada, Australia, and New Zealand. Our current portfolio includes LetibotulinumtoxinA (Letybo) and exclusive distribution of market-leading dermal fillers manufactured by Croma Pharma GmbH.At Hugel Aesthetics, we believe everyone has the right to own their beauty journey; it should be accessible and attainable, leaving you happy and confident.

Founded in 2018
Newport Beach, California, USA
26 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
79.1%
Direct
9.3%
Referral
6.7%
Social
3.8%
Paid
0.9%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
3 (12% of company)

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