Responsibilities

• Positioning & messaging: define differentiating messages for cyber security buyer segments and translate into sales-ready narratives.
• Pricing, packaging & go-to-market: own pricing and packaging for the portfolio and lead launch strategy to grow product adoption in the marketplace.
• Campaign strategy: set the campaign strategy and key messages for target markets; partner with demand generation to educate the market, build brand, and generate pipeline.

Requirements

• 8+ years of B2B product marketing experience, ideally in cybersecurity, security software, or technical infrastructure.
• A track record of understanding buyers and developing crisp positioning and content that resonates with technical and executive audiences.
• An analytical mindset with the ability to grasp, simplify, and translate complex technical capabilities into clear customer benefits.
• Strong cross-functional leadership-able to build consensus and drive alignment across product, sales, and marketing for maximum market impact.
• Stellar writing and interpersonal skills with a high attention to detail and an eye for quality.
• Highly creative energy, a drive for innovation, and a genuine passion for the craft.
• Enthusiasm for AI and a bias for experimentation-hands-on with AI tools and agentic workflows (AI agents) to work smarter and to tell a differentiated, credible AI story.
• Bachelor’s degree; MBA is a plus.

Preferred

• Direct experience marketing security products such as penetration testing, vulnerability management, offensive security, or cloud/application security.
• Fluency in how security buyers-CISOs, security engineers, and AppSec/DevSecOps teams-evaluate and purchase solutions.
• Experience launching products in a fast-growing or startup environment.
• Analyst relations (e.g., Gartner, Forrester, GigaOM) and structured competitive-intelligence experience.

Benefits