Responsibilities

• Product Positioning, Messaging & Value Proposition: Own the SMB story. Take a complex, fast-moving portfolio and make it obvious to a business owner with fifteen minutes and no marketing background. Simplification is the craft here. Own product marketing strategy and storytelling for the SMB audience across the advertising and AI business solutions portfolio. Develop clear, compelling positioning and messaging frameworks supported by proof points and aligned across internal stakeholders.
• Go-to-Market Strategy & Execution: - Grow through the product: Partner with product and growth teams on onboarding, activation, and in-product messaging, where most SMB customers actually meet our marketing. - Market at scale: Partner with the Marketing team to run integrated campaigns across web, email, social, search, and partner channels — and use what performs to sharpen what comes next. Make the proof repeatable. Build the case studies, benchmarks, and success stories that let one customer's result convince thousands more. - Develop the go-to-market with the platforms, resellers, and partners that reach small businesses at scale : Build joint positioning, co-marketing, launch plans, and the training and enablement materials partners need to sell on our behalf and convert interest into active advertisers.
• Customer Listening & Market Insights : You'll see the friction and the confusion earliest. Turn it into product priorities. Serve as the voice of the SMB audience to product and engineering teams, informing roadmap priorities and product requirements. Lead customer listening strategies and market intelligence efforts to uncover growth opportunities, inform investment priorities, and shape the product roadmap. Synthesize feedback, and translate insights into actionable recommendations. Conduct competitive analysis to assess market dynamics, identify Microsoft’s differentiation, and anticipate business implications. Drive the development of insights from user research, industry trends, and market signals to influence product and business decisions.
• Growth Mindset & Inclusive Innovation: Champion a culture of continuous learning, AI adoption to accelerate outcomes, and inclusive thinking. Proactively seek feedback from diverse customers and stakeholders to uncover new opportunities. Foster open dialogue, encourage reflection, and ensure all voices are heard in shaping product and marketing strategies.
• Strategic Agility & Adaptability: Demonstrated ability to navigate ambiguity, iterate on new concepts, and respond effectively to changing priorities. Brings a growth mindset, curiosity, and a proactive approach to exploring new ideas and business models.
• AI & Emerging Technology Expertise: Ability to use AI to build practical and powerful marketing workflows. Understanding of AI agents and their potential in marketing and advertising scenarios. Awareness of the evolving AI landscape and its implications for monetization.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
• - SMB marketing expertise: Experience with product-led or self-serve growth motions, including lifecycle and in-product marketing. Experience marketing to small and medium business audiences at scale.
• - Channel, partner, or platform partnership marketing experience. You've worked where the audience is measured in millions, the touch is low, and the product does much of the selling.
• - Experience marketing advertising, adtech, or B2B technology products–especially launching products in new or emerging categories, or AI-powered products or platforms.
• - Solid writing and content development: Sharp storytelling and creative judgement. You can explain something genuinely complicated to someone who has never heard of it and has a business to run. You know what makes a small-business audience stop scrolling, and you can direct creative partners toward it. Build narratives, messaging and assets across sales enablement and integrated marketing channels.
• - Cross-Functional Collaboration & Influence: Experience influencing and driving collaboration and effective decision-making across sales, marketing, product, and engineering.
• - You've built go-to-market with partners who reach customers you can't reach directly, and you know how to make the partner's business case, not just yours.

Preferred

• Bachelor's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 10+ years of product marketing, growth marketing, integrated marketing, or paid media experience OR Master's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 8+ years of product marketing, growth marketing, integrated marketing, or paid media experience
• SMB marketing expertise: Experience with product-led or self-serve growth motions, including lifecycle and in-product marketing. Experience marketing to small and medium business audiences at scale.
• Channel, partner, or platform partnership marketing experience. You've worked where the audience is measured in millions, the touch is low, and the product does much of the selling.
• Experience marketing advertising, adtech, or B2B technology products–especially launching products in new or emerging categories, or AI-powered products or platforms.
• Solid writing and content development: Sharp storytelling and creative judgement. You can explain something genuinely complicated to someone who has never heard of it and has a business to run. You know what makes a small-business audience stop scrolling, and you can direct creative partners toward it. Build narratives, messaging and assets across sales enablement and integrated marketing channels.
• Cross-Functional Collaboration & Influence: Experience influencing and driving collaboration and effective decision-making across sales, marketing, product, and engineering.
• You've built go-to-market with partners who reach customers you can't reach directly, and you know how to make the partner's business case, not just yours.