Responsibilities

• Define and execute the global product marketing strategy, including prioritization of investments
• Establish and govern go-to-market frameworks for new product introductions and major line extensions
• Own global product narratives, positioning, and messaging architecture
• Oversee product launch budgets, ensuring alignment with growth objectives and consumer journeys
• Review and guide launch plans to ensure appropriate scale, clarity, and return on investment
• Translate consumer and competitive insights into differentiated positioning and value propositions
• Partner closely with Product Management, Brand & Creative, Growth/Revenue, and Marketing Operations
• Collaborate with regional commercial leaders to support effective local execution
• Build and lead a global product marketing team, creating scalable processes and clear ownership
• Define and track KPIs and OKRs for product launches, evaluating performance against investment and outcomes

Requirements

• 10+ years of experience in product marketing, ideally within a global technology or consumer electronics environment
• Experience shaping go-to-market strategy across multiple product lines or categories
• Exposure to managing or influencing product launch budgets and investment decisions
• Strong understanding of eCommerce, including Amazon and digital retail ecosystems
• Demonstrated ability to influence cross-functional stakeholders across Product, Brand, and Commercial teams
• Experience leading and developing teams in a global or multi-region environment
• Deep expertise in product positioning, storytelling, and go-to-market execution
• Data-driven mindset with a strong focus on performance and outcomes