Director of Product Marketing

Glendale, CA (Unknown)

$175K/yr – $220K/yrDirector/Executive8+ years expFull time

Posted 4 days ago

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Job Summary

Own and orchestrate end-to-end go-to-market launches for new products, translating engineering specs into consumer benefits and building channel-specific, scalable playbooks.

Define launch KPIs and lead post-launch reviews to drive continuous improvement.
Lead cross-functional collaboration across Product, Sales, and Creative to ensure cohesive launches.
Build the Product Marketing function over time with scalable playbooks and team structure.

Job Description

Responsibilities

Lead end-to-end go-to-market planning for every new product launch, including positioning, messaging, pricing, naming, packaging direction, and launch calendar.
Develop a repeatable launch playbook that the organization can run consistently across Costco, Walmart, Amazon, Shopify, and emerging channels.
Define launch KPIs (sell-in, sell-through, conversion, ROAS, share of voice) and conduct formal post-launch reviews to drive continuous improvement.
Translate engineering specifications (RO stages, UV-C sterilization, NSF certifications, energy-efficiency ratings) into clear, differentiated consumer benefits.
Develop the master positioning and message hierarchy for each product line, adapting it appropriately for each channel's audience and shelf format.
Own product naming, claims architecture, and on-pack messaging in coordination with Quality, Compliance, and Engineering teams.
Build channel-specific go-to-market plans for Costco, Walmart, Amazon, Shopify, and trade, tailoring story, assets, and promotional cadence to each.
Partner with Sales to create best-in-class buyer presentations, line review materials, and roadshow content.
Own Amazon and Shopify product detail pages, including titles, bullets, A+ / Premium A+ content, lifestyle imagery briefs, video assets, and reviews strategy.
Lead an always-on competitive program covering category leaders and emerging entrants, synthesizing findings into pricing, feature, and positioning recommendations.

Requirements

8+ years of experience in product marketing, go-to-market, or brand marketing, with at least 3 years in a director-level or function-leading role.
Proven success launching physical consumer products in CPG, consumer durables, appliances, or DTC, ideally sold through both retail and e-commerce.
Direct experience with at least two of: Costco, Walmart, Amazon (Vendor Central or Seller Central), and Shopify, including channel-specific content and merchandising requirements.
Demonstrated ability to translate technical or engineering-heavy products into clear, persuasive consumer narratives.
Strong analytical skills with a data-driven approach to marketing decisions, including familiarity with sell-through, conversion, ROAS, share, and review-based KPIs.
Excellent written and verbal communication skills, with the ability to develop product pages, brief creative teams, and present launch plans to senior leadership.
Strategic mindset paired with a hands-on, operator orientation; comfortable owning the work end-to-end and building from first principles.
Track record of leading cross-functional initiatives and influencing without authority across product, sales, and operations stakeholders.

Benefits

Medical, Dental, Vision, Life Insurance
401K Retirement Plan
Paid Vacation Time
Paid Holidays
and More!

Rippling

4.0 Glassdoor

Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

Founded in 2016

San Francisco, California, USA

6.5K employees (237 in marketing)

www.rippling.com

77% recommend to a friend

86% CEO approval