Director, Product Marketing & Program Management

USA (Remote)

$190K/yr – $195K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own market-ready product messaging and cross-functional GTM orchestration for Seeq’s complex industrial software, turning industry needs into differentiated value propositions and disciplined launches.

  • Translate direction into market narratives that connect problem, offer, value, and impact for buyers in industrial sectors.
  • Lead end-to-end launch planning, governance, and field enablement to ensure consistent storytelling and measurable outcomes.
  • Own program management and the source of truth for timelines, dependencies, and readiness across product marketing and campaigns.

Job Description

Responsibilities

  • Lead product marketing strategy for Seeq’s portfolio, including product positioning, messaging, audience narratives, and value articulation.
  • Translate product direction, market needs, and industry priorities into clear market-facing narratives that connect problem, offer, value, and impact.
  • Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions.
  • Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are provided as input to product roadmap and offer narratives.
  • Support pricing, packaging, and offer commercialization work by contributing the messaging, value story, and launch inputs needed for successful rollout.
  • Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones.
  • Own Campaign Program Management as a core function of the team, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Enablement, and Operations.
  • Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability.
  • Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives.
  • Ensure that major programs move from strategy to execution with clear owners, timing, and measurable outcomes.

Requirements

  • 8+ years of experience in B2B SaaS, industrial software, or a similarly complex GTM environment, with significant experience in product marketing, program management, or go-to-market leadership.
  • Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex B2B domains.
  • Proven track record of leading product marketing and launch initiatives from strategy through execution.
  • Strong experience building positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings.
  • Demonstrated ability to run cross-functional programs with multiple stakeholders, dependencies, and deadlines.
  • Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing functions.
  • Strong people leadership skills, including experience managing and developing high-performing individual contributors and/or managers.
  • Strong executive communication skills, including the ability to synthesize complexity into clear recommendations, plans, and narratives.

Preferred

  • Experience supporting whole offers, portfolio marketing, or solution-level commercialization.
  • Familiarity with ABX, partner marketing, and regional marketing operating models.
  • Experience with AI-enabled GTM workflows, content systems, and launch/program management tools.
  • Familiarity with Seeq’s market context, including analytics, industrial applications, AI, and Decision Intelligence-related themes.

Benefits

  • Competitive salary plus commission incentives
  • $190,000 - $195,000 USD base salary
  • Benefits:
  • 12-week paid Seeq family leave
  • Unlimited PTO
  • Internet and mobile phone reimbursements
  • Medical benefits
  • Group term life insurance
  • Short-term and long-term disability insurance pre-tax benefits
  • Voluntary vision and dental (ortho)
  • Vacation bonus program
  • Employee Assistance Program
  • Generous home office allowance
  • The best co-workers (we've analyzed the data, so we know it's true.)
  • Pet-friendly workspace (your dog will be so happy to have you home)
  • You love your job!
  • Seeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
Seeq logo

Seeq

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Founded in 2021
Minneapolis, Minnesota, USA
13 employees (7 in marketing)

Traffic Signals

Monthly Visitors
85.1K
Monthly Google Ads Budget
$633
Traffic Source Mix
Search
53.6%
Direct
39.6%
Referral
3.4%
Social
2.5%
Paid
0.8%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
6 (46% of company)
Median Career Experience
10 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
4