Responsibilities

• Positioning and messaging. Different, not better. The articulation has to hold at every altitude: the top-level tag, the category narrative, the web copy, the ad copy, the enablement.
• Product marketing and launch. Bring the product to life. Name the capabilities, define what each one is for, and build the vocabulary the entire company uses — starting with demand planning. Then build the motion so the next launch is faster. The fun part here? Doing the work so we are familiar enough to understand, but different enough to stand out.
• Insights and storytelling. Build the narratives that make the problem land, and build them by vertical. A CPG CSCO and a pharma CSCO do not lose sleep over the same thing. You will leverage all the channels to establish our story.
• Campaign architecture. You will define and execute (with the head of demand gen) our campaigns. We can be as creative and ambitious as we want. Our mandate will be to ensure our campaigns have impact, are different, and create action.

Requirements

• 10+ years in B2B product marketing
• You have demonstrated the ability to launch products — not just message around ones that already existed.
• You have written positioning that survived contact with the market, and you can name the parts that did not.
• You can learn a hard technical domain fast and then explain it simply. You do need to be the kind of person who will know it in ninety days.
• You enjoy creating content.
• You are opinionated and want to build something special.

Preferred

• Nice to haves: experience in supply chain and marketing AI based systems