Responsibilities

• Strategic Leadership: Establish and drive a clear, data-backed framework for prioritizing product and marketing investments across your business portfolio, ensuring alignment with Meta’s long-term strategic goals.
• Business Ownership: Lead the end-to-end business unit, influencing product roadmaps and business strategy by serving as the authoritative voice for global consumer and creator needs and untapped market opportunities.
• Team Development: Cultivate and inspire a diverse, high-performing team of product marketing professionals, fostering a culture of excellence, mentorship, and continuous growth.
• Go-to-Market Execution: Design, lead, and rapidly execute high-impact go-to-market strategies, communications, and growth initiatives, partnering with Product Management, Marcom, Communications, and Product Growth teams to achieve ambitious business objectives and monetization goals.
• Cross-Functional Catalyst: Build highly productive internal partnerships, leveraging exceptional communication and collaboration skills to influence senior stakeholders, resolve organizational conflicts, and drive consensus to execute a unified strategy.
• Financial Stewardship: Maximize the return on investment (ROI) for a multi-million dollar budget dedicated to supporting and expanding the subscription monetization ecosystem.
• Market Insight: Work hands-on with key partners to accelerate project milestones and drive product-market fit, including prioritizing critical audience use cases and precisely identifying and sizing key global markets for targeting

Requirements

• 15+ years of progressive experience in Marketing, Product Management, Management Consulting, or Business Strategy, with a track record of driving significant business growth
• Proven experience in Product Marketing, developing and executing global go-to-market strategies and partnering closely with product and engineering teams
• Extensive experience leading, developing, and motivating diverse, multidisciplinary teams across geographical regions
• Demonstrated ability to manage a high volume of complex, ambiguous, and time-sensitive programs with significant self-direction
• Deep expertise in the app/software subscription and/or e-commerce ecosystem, with a thorough understanding of the customer lifecycle from acquisition through engagement, retention, and resurrection
• Proven experience creating foundational market requirement documents, including sophisticated audience definition, positioning statements, and compelling value propositions