Director-Product Marketing - Local Marketing GTM at AT&T | Dallas, TX | $191K/yr – $287K/yr

AT&T

Director-Product Marketing - Local Marketing GTM

Dallas, TX (On-site)

$191K/yr – $287K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own local activation for a telecom portfolio by turning national priorities into region-ready plans and launches across multiple product areas.

Governance and cross-functional alignment: run decision forums, track dependencies, and surface risks to keep launches fast and visible.
Activation strategy and launch readiness: translate portfolio priorities into messaging, offers, channels, and measurement aligned to market needs.
Local relevance with brand consistency: adapt national priorities for regional markets while upholding AT&T brand and customer experience standards.

Job Description

Lead integrated local go-to-market execution across Wireless, Fiber, and 5G Home Internet, aligning portfolio priorities with business objectives, customer needs, regional opportunities, and brand direction.
Translate enterprise and portfolio priorities into locally relevant marketing plans, launch roadmaps, investment priorities, and activation requirements.
Partner with senior leaders, regional leadership, strategy, product, sales, media, creative, operations, legal, compliance, and execution teams to align objectives, timing, dependencies, channels, audiences, and success measures.
Lead governance routines, decision forums, prioritization discussions, issue escalation, and cross-functional operating rhythms to keep local activations moving with speed, discipline, and executive visibility.
Adapt national priorities for regional and local market needs while maintaining consistency with AT&T’s brand, portfolio strategy, business objectives, and customer experience standards.
Anticipate market, operational, and execution risks; develop mitigation plans; and mobilize cross-functional teams to resolve barriers and protect business outcomes.
Own local campaign activation strategy from executional brief through market launch, ensuring positioning, messaging, offers, channels, audiences, deliverables, and measurement plans are aligned to portfolio and market priorities.
Ensure coordination with national teams and adoption of brand systems, guidelines, and enterprise standards to preserve consistency while maximizing local relevance and impact.
Direct creative, media, merchandising, digital, sales enablement, legal, compliance, brand management, and operations inputs to support timely, accurate, and differentiated campaign deployment.
Establish launch readiness standards, executive reporting routines, decision trackers, communication plans, and activation recaps that drive accountability across teams.

Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA or advanced degree preferred.
10+ years of marketing, go-to-market, campaign management, product marketing, or integrated marketing experience in telecommunications, technology, consumer services, or a related field.
Proven experience leading go-to-market strategy, campaign activation, launch readiness, stakeholder alignment, resource coordination, and cross-functional execution at scale. Local or Regional experience is a Plus.
Strategic, executive-ready communicator who can translate complex portfolio, market, competitive, and execution dynamics into clear priorities, compelling narratives, and actionable plans.

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance

AT&T

3.4 Glassdoor

We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983

Dallas, TX, US

175K employees (6,523 in marketing)

www.att.com

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