Director, Product Marketing - DSP at InMobi | San Mateo, CA | $207K/yr – $275K/yr

InMobi

Director, Product Marketing - DSP

San Mateo, CA (On-site)

$207K/yr – $275K/yrDirector/Executive

Posted 4 weeks ago

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Job Summary

Anchor the DSP commerce narrative with customer insight, turning buying motivations and budget flows into ICPs, use case priorities, and a differentiated market position that customers actually buy.

Own the Commerce narrative: ICPs, use cases, and measurable outcomes tied to conversion and LTV.
Own app growth GTM: user acquisition, re-engagement, retargeting, and lifecycle across DSP ecosystems and measurement partners.
Ensure messaging mirrors how buyers talk and decide, not internal product architecture.

Job Description

Act as the voice of the customer for DSP-led commerce and app growth products.
Build ICPs and buying personas from buyer motivations, constraints, and decision criteria.
Explain how commerce, performance, and RMN budgets are allocated and what customers actually buy.
Define what customers say they want versus what they actually purchase.
Use insights to prioritize the highest-impact use cases for DSP-native commerce.
Pressure-test internal assumptions and arbitrate market reality when perspectives diverge.
Define Commerce in the DSP with outcomes, ICPs, use cases, and clear differentiation.
Build and own the end-to-end commerce narrative with a problem-centric framing and measurable business outcomes.
Own the product marketing strategy for app user acquisition, re-engagement, retargeting, and lifecycle.
Position capabilities as inputs into commerce and lifecycle outcomes, not isolated tactics, and ensure consistent full-funnel storytelling.
Lead product marketing initiatives for third-party DSP integrations and partnerships, plus engagement with measurement/attribution partners.
Own the broader ecosystem product marketing strategy and alignment with performance insights and customer value.

Proven experience in product marketing or go-to-market strategy within Adtech, Martech, or retail media.
Ability to translate complex capabilities into clear market positioning that drives adoption and revenue.
Strong understanding of commerce, performance marketing, and how budgets are allocated and buying decisions are made.
Experience defining category narratives, value propositions, and product positioning in competitive markets.
Customer-first mindset and outside-in thinking to shape product and GTM strategy.
Track record of partnering with Product teams to influence roadmaps and launches.
Experience executing PLG and SLG go-to-market motions in high-growth tech.
Leadership and stakeholder management to influence cross-functional teams and executives.
Experience building and mentoring product marketing talent and scalable practices.
Comfort operating in fast-paced, ambiguous environments with evolving priorities.

Experience leading product marketing for DSP commerce and app growth (preferred).
Experience collaborating with senior leadership and mentoring PMM talent (preferred).
Ability to operate in a fast-paced environment and influence cross-functional teams (preferred).

Competitive compensation package with RSU where applicable and strong health benefits.
401(k) with company match and generous leave policies including parental leave.
Flexible hours and wellness stipend; pet-friendly offices and EAP support.

InMobi

Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions.We have grown InMobi Advertising to one of the largest platforms for advertisers and publishers to reach their customers on mobile devices. In 2019, InMobi built Glance, a platform that is helping consumers around the globe discover everything they love on their lock screen and other surfaces. Tomorrow, we see a convergence of AI, Advertising, Entertainment, and Shopping to create personal mobile experiences on a mass scale, ushering in the Surface Economy.

Founded in 2007

Singapore, Singapore

304 employees (25 in marketing)

www.inmobi.com