Checkbox Technology

Director of Product Marketing

New York, USA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive product marketing for an AI-driven legal platform, owning positioning, GTM, and cross-functional alignment.

  • Must-have: 8 to 12+ years of Product Marketing in high-growth B2B SaaS
  • Standout: Experience as the first or sole PMM owner

Job Description

Responsibilities

  • Product Positioning, Messaging and AI Narrative
  • Own the product marketing strategy and positioning for our AI-driven platform
  • Define and evolve the product narrative, clearly articulating AI capabilities, differentiation, and customer outcomes
  • Translate complex technical and AI concepts into clear, credible value propositions for legal buyers
  • Ensure consistent messaging across launches, website, sales materials, and lifecycle campaigns
  • Lead go-to-market strategy in close partnership with Product, Sales, and Marketing leadership
  • Own product launches aligned to the roadmap
  • Build and scale sales and partner enablement, including pitch decks, narratives, battlecards, ROI frameworks, and competitive positioning
  • Improve sales onboarding, deal quality, win rates, and expansion conversations
  • Own voice-of-customer programs including interviews, win and loss analysis, and usage insights