Director of Product Marketing at AppViewX | Boston, MA

AppViewX

Director of Product Marketing

Boston, MA (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

Drive product marketing strategy, launches, and enablement for a global, cross-functional product team.

Own product marketing strategy, launches, and cross-functional enablement across Product, Sales, Marketing, and Customer Success.
Must-have: 5+ years in B2B product marketing with hands-on leadership of PMMs.
Standout: Global, distributed team collaboration (US/India) and multi-region GTM.

Job Description

Responsibilities

Lead Product Marketing Strategy & Team - Lead and develop the product marketing function, managing and mentoring Product Marketing Managers.
Define product marketing priorities aligned to company growth objectives.
Serve as a strategic voice across Product, Marketing, and Revenue leadership.
Balance strategic leadership with hands-on execution.
Own Product Launches - Drive launch planning, cross-functional alignment, and execution across Product, Sales, Marketing, and Customer Success.
Develop launch messaging, enablement programs, and supporting assets.
Ensure launches drive adoption, pipeline, and revenue impact.
Drive Sales Enablement & Revenue Impact - Develop messaging frameworks, battlecards, talk tracks, and training programs.
Deliver compelling enablement sessions to sales and customer-facing teams.
Continuously improve enablement based on field feedback and business metrics.

Requirements

5+ years of experience in B2B product marketing or related roles.
Experience managing product marketing teams while remaining hands-on.
Proven success leading product launches and go-to-market programs.
Strong sales enablement experience and ability to train customer-facing teams.
Exceptional presentation and communication skills.
Experience working cross-functionally across Product, Sales, Customer Success, and Marketing.
Strong strategic thinking with demonstrated business impact.
Data-driven mindset with ownership of business outcomes.
Experience working with global teams.
Open for travel upto 30 - 40%

Preferred

Experience in enterprise SaaS, cybersecurity, infrastructure, or platform technologies.
Experience collaborating with teams in India or global distributed environments.
Experience supporting enterprise sales cycles.

AppViewX

3.9 Glassdoor

AppViewX is trusted by the world’s leading enterprises to prevent outages, reduce risk, and ensure compliance through automated Certificate Lifecycle Management (CLM) and PKI solutions. Our platform delivers end-to-end visibility, automation, and policy control while enabling crypto-agility. Today, mid-size enterprises to Fortune 500 companies—including 6 of the top 10 global banks and 5 of the top 10 healthcare providers—rely on AppViewX as the foundation for their digital trust.

Founded in 2008

New York, New York, USA

www.appviewx.com/?utm_source=LinkedIn

75% recommend to a friend

80% CEO approval