Responsibilities

• Create a Digital Product Marketing Strategy from Scratch - Navigate ambiguity and continuous learning to build a comprehensive marketing strategy for AI products.
• Lead branding, product consolidation, image creation, and brand asset development.
• Design and execute impactful internal and external campaigns to promote AI solutions.
• Drive User Adoption & Create a Culture of Pull-Adoption
• Utilize advanced marketing and sales techniques to organically boost user adoption of digital AI products.
• Control, track, and improve adoption metrics, holding strict accountability for adoption targets and KPIs.
• Transform complex data into intelligent decisions that optimize operations and deliver exceptional experiences for users.
• Lead Training, Enablement, & Content Creation
• Develop and lead robust training and enablement frameworks across diverse teams.
• Create compelling videos, training materials, and communication assets.

Requirements

• 12+ years of professional experience in marketing or sales career, leading the implementation of digital product.
• Marketing degree or similar BS/BA equivalent degree.

Preferred

• Master's degree preferred.
• Design thinking certifications.
• Change management certifications.
• A unique mix of experiences mirroring top-tier brand management (e.g., luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing.
• Proven track record of controlling and improving adoption metrics, holding accountability for adoption targets.
• Deep understanding of proactivity, integration, and automation in customer experience.
• Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives.

Benefits

• • Immediate medical, dental, vision and prescription drug coverage
• • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• • Vehicle discount program for employees and family members and management leases
• • Tuition assistance
• • Established and active employee resource groups
• • Paid time off for individual and team community service
• • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• • Paid time off and the option to purchase additional vacation time.