Responsibilities

• Own the go-to-market strategy for 1Password's core product portfolio: Enterprise Password Manager, SaaS Manager, and Device Trust.
• This role reports to the VP of Solutions Marketing.
• Two responsibilities that carry equal weight: running a strong PMM team, and owning the positioning, narrative, and GTM execution for 1Password's core products.
• You'll work closely with Product, Sales, Customer Success, and Brand Marketing. The expectation: strong output from your team, and a visible lift in the quality of thinking across every team you partner with.
• Lead and Develop the Team.
• Own Full-Stack Product Marketing for Core Products.
• Define the market narrative that reframes 1Password’s core products in the age of AI and automation.
• Tell the story simply — to analysts, customers, sellers, and SEs.
• Coach your team to do the same. Work with the broader PMM team to keep the platform story coherent.
• Build Competitive Intelligence and Category Positioning.
• Own positioning and market leadership claims across EPM, SaaS Manager, and Device Trust.
• Partner with Solutions Marketing on competitive differentiation and solution narratives.
• Give AEs and SEs a clear, confident answer to why 1Password wins.
• Identify where the market is moving, and stake 1Password’s claim early.
• Enable the Field with Tools That Actually Get Used.
• Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work.
• Surface win/loss signals from the field and turn them into repeatable GTM motions — not one-off documents.
• Influence Product Strategy and Roadmap.
• Serve as the voice of the market to Product: bring customer evidence, analyst intelligence, competitive signals, and field feedback.
• Be a trusted advisor to product leadership on prioritization, packaging, and positioning decisions that affect pipeline and retention.