Director, Product & Content Marketing (B2B) at QuinStreet | USA | $130K/yr – $150K/yr

QuinStreet

Director, Product & Content Marketing (B2B)

USA (Remote)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-product B2B product marketing and content engine across Modernize, shaping positioning, GTM, and sales enablement while aligning product roadmaps with messaging and audience needs.

Own product marketing strategy for multiple products and audiences.
Build audience insights, competitive intelligence, and roadmap messaging with Product.
Lead high-volume content operations and sales assets that drive pipeline and retention.

Job Description

Product Marketing Strategy: Own the strategy across Modernize’s multi-product B2B portfolio, including positioning, messaging, and GTM planning.
Market Intelligence: Develop audience personas, competitive intelligence, and market insights informing product direction and sales.
Roadmap Narratives: Partner with Product to shape the roadmap narrative and launch messaging for new features.
Sales Enablement: Build and maintain pitch decks, one-pagers, objection guides, and competitive battle cards.
Brand Positioning: Ensure accurate, consistent, and audience-appropriate positioning across in-market activations and channels.
Content Strategy: Own the B2B content strategy end to end—editorial calendar, content types, channels, and measurement.
Content Creation: Lead high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, collateral) that drives awareness, pipeline, and retention.
Team & Ops: Manage a small team of content/product marketers and build high-volume content operations and reporting templates.
Content Standards & Brand Voice: Establish standards reflecting Modernize’s brand voice and market authority in home services.
Sales Partnership & Leadership Communication: Serve as primary content partner to Sales, align enablement with pipeline goals, and present strategy to senior leadership.

QuinStreet

3.7 Glassdoor

Powering Performance Marketplaces In Digital MediaQuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands. We run these virtual and private-label marketplaces in one of the nation’s largest media networks.Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.We believe in:- The direct measurability of digital media.- Performance marketing. (We pioneered it.)- The advantages of technology.We bring all of this together to deliver truly great results for consumers and brands in the world’s biggest channel.

Founded in 1999

San Mateo, California, USA

1K employees (137 in marketing)

www.quinstreet.com

78% recommend to a friend

84% CEO approval