Director, Press & Communications

New York, USA (On-site)

$160K/yr – $190K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

North America PR ownership with a global-brand lens and a focus on earned media impact in luxury culture and fashion.

  • Own regional communications strategy and storytelling that drive brand equity and visibility.
  • Lead proactive press outreach and long-term relationships to secure editorial coverage across fashion, luxury, jewelry, and lifestyle media.
  • Advise senior leadership on reputational and market dynamics while partnering with cross-functional teams to maximize brand initiatives.

Job Description

Responsibilities
  • Develop and lead the North American communications strategy, ensuring alignment with global brand objectives and regional business priorities.
  • Drive earned media performance across fashion, luxury, jewelry, watches, lifestyle, business, culture, and entertainment media.
  • Establish communications priorities and storytelling opportunities that strengthen brand equity, visibility, and desirability.
  • Serve as a strategic advisor to senior leadership on communications opportunities, reputational matters, and market dynamics.
  • Manage and mentor the Press & Communications team, fostering a culture of excellence, accountability, and collaboration.
  • Cultivate and maintain strong relationships with key editors, journalists, publishers, producers, and media partners across North America.
  • Lead proactive press outreach and long-term relationship building to secure impactful editorial coverage.
  • Develop compelling narratives that position BVLGARI at the center of luxury, culture, craftsmanship, innovation, and contemporary relevance.
  • Oversee all press materials, including press releases, media alerts, talking points, executive messaging, briefing documents, and brand narratives.
  • Drive visibility for key business priorities, including jewelry, watches, high jewelry, retail openings, ambassadors, partnerships, and brand initiatives.
Bvlgari logo

Bvlgari

Founded in 1884 by Sotirio Bulgari as a single jewellery shop in the capital city of Rome, Bulgari’s name has today become emblematic of Italian excellence. Creating a highly distinctive style that celebrates its rich Roman history, Bulgari is able to blend modernity with classicism. The original pioneering spirit of the Bulgari family helped to evolve the company into a successful and global Maison, while its roots in jewellery and watches have grown into new expressions of accessories, perfumes and luxury resorts.Becoming a Bulgari team member means being part of an authentic, passionate work environment, while working for a brand of worldwide renown. Though aesthetic beauty is at its very heart, Bulgari's people are its soul, the living part of our brand. Bulgari offers a multitude of positions and activities around the world. Innumerable possibilities and dynamic career opportunities are accessible for both experienced professionals and recent graduates within Bulgari or the LVMH Group. As well, there are always a variety of pathways between these various departments, countries and activities. At Bulgari, you are encouraged to demonstrate your potential by pursuing the career direction that suits your natural talents.

Rome, Latium, ITA
5.6K employees (1,011 in marketing)

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$111.6K
Traffic Source Mix
Search
55.7%
Direct
37.5%
Referral
3.5%
Social
2%
Paid
1.1%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
505 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

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