Responsibilities

• Leverage established relationships with top-tier journalists, editors, and producers (Vogue, WSJ, Women’s Health, NYT, etc.) to secure consistent, high-impact coverage.
• Proactively pitch brand stories, product launches, and thought leadership to both industry-specific and mainstream outlets.
• Secure podcast and broadcast opportunities for executives and talent partners.
• Work with media and influencers to secure attendance and post-event coverage.
• Maintain and expand a dynamic network of editors, talent managers, and influencers.
• Lead the planning and execution of 8–12 annual events, from influencer activations to high-profile product launches and media events.
• Partner with production agencies on large-scale events; manage logistics and creative execution for smaller activations.
• Drive press and Influencer attendance, engagement, and event coverage.
• Identify third-party event integration opportunities that align with brand positioning.
• Own the product seeding strategy — ensuring placement with journalists, influencers, athletes, and cultural figures who amplify brand visibility.

Requirements

• 5–8 years of PR experience in consumer, wellness, lifestyle, fashion, or luxury (agency or in-house).
• Proven track record securing top-tier media coverage through strong personal relationships.
• Demonstrated ability to plan and execute large-scale events that generate visibility and buzz.
• Exceptional organizational and project management skills — able to juggle multiple initiatives without losing detail.
• Polished communicator, both written and verbal, with strong pitching skills.
• Strong pulse on culture, including but not limited to what individuals and brands are influencing cultural shift.
• High cultural IQ — understands trends, who/what is driving influence, and how to insert the brand authentically.
• Charismatic and confident representing the brand at media events, press trips, and with partners.