Responsibilities

• Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns.
• Own the global PR calendar and messaging framework across product, brand, and corporate storytelling.
• Translate product positioning into press-worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty-free luxury.
• Drive meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets.
• Support artist-led moments (e.g. red carpets, campaign collaborations, behind-the-scenes access) that enhance brand credibility.
• Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and strategic alignment with brand objectives.
• Establish a comprehensive strategy for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand.
• Create and lead 360 PR planning for global product launches, events, and brand campaigns.
• Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines.
• Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs.
• Track, analyze, and report on campaign performance to assess impact, media value, and strategic learnings.
• Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling.
• Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives.
• Create and manage content calendar to support Hourglass LinkedIn.
• Work closely with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment.
• Partner with international teams to tailor and execute regional PR strategies.
• Oversee agency partners, manage timelines and budgets, and measure results against KPIs.
• Manage PR budget on annual basis, from planning through to execution, tracking and ROI measurement.