Serena and Lily, Inc

Director of PR & Brand Marketing

Sausalito, CA (Hybrid)

$150K/yr – $170K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Serena & Lily’s PR and brand storytelling through earned media, partnerships, and influencer strategies.

  • Own strategy and agency relationship for national and regional media placements.
  • Must-have: 10+ years in PR/brand marketing for home or design brands.
  • Standout: Senior-brand leadership with cross-functional, hands-on storytelling.

Job Description

Responsibilities

  • Lead the strategic vision and execution of Serena & Lily’s public relations and brand marketing efforts, aligning earned media and storytelling with seasonal priorities and long-term brand goals.
  • Serve as the primary point of contact for the retained PR agency, setting strategy, guiding pitches, and ensuring alignment with brand positioning.
  • Concept, pitch, and secure top-tier national and regional media placements across home, design, lifestyle, travel, and adjacent categories.
  • Own, maintain, and grow national and regional media lists, with particular focus on Serena & Lily Design Shop markets.
  • Oversee media outreach related to new product launches, brand initiatives, partnerships, and company announcements.
  • Act as a communications lead during sensitive moments, including crisis communications as needed.
  • Monitor, analyze, and report on earned media performance monthly and quarterly, with clear benchmarks and year-over-year insights.
  • Consult with the CMO on annual and quarterly print and brand marketing plans with an eye toward strengthening editorial relationships and earned exposure.
  • Collaborate on brand-defining activations and events with Marketing, Editorial, and Creative teams.
  • Partner closely with the Editorial Director to develop compelling brand narratives that support seasonal storytelling, product launches, and strategic initiatives.

Requirements

  • 10+ years of experience in public relations and brand marketing, ideally within home, lifestyle, fashion, or design-driven consumer brands.
  • Proven success securing high-quality earned media and building long-term relationships with editors, designers, influencers, and cultural tastemakers.
  • Strong leadership experience managing and developing a collaborative team.
  • A refined storyteller with exceptional writing, editing, and verbal communication skills.
  • Deep understanding of modern brand building, including, organic social, partnerships, influencer marketing and experiential storytelling.
  • Strategic thinker with strong creative instincts and a sharp point of view on design, culture, and lifestyle.
  • Highly collaborative partner who thrives working cross-functionally with Creative, Editorial, Merchandising, and Marketing teams.
  • Comfortable operating with both vision and detail—able to set strategy while remaining hands-on.
  • Act as a senior brand representative with a calm, confident presence.
  • Passion for interior design and a deep affinity for the Serena & Lily brand.

Preferred

  • Strong leadership experience managing and developing a collaborative team.
  • Calm, confident presence with experience serving as a senior brand representative.