Director of Post Licensure Marketing

Minneapolis, MN (Hybrid)

$100K/yr – $181K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross functional marketing strategy and multi channel execution to drive enrollment and revenue in a highly regulated education setting.

  • Define and translate business goals into measurable campaigns across paid media, CRM, and content.
  • Lead collaboration with COEs and admissions, enrollment ops, and finance to ensure aligned impact and timely delivery.

Job Description

Responsibilities

  • Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
  • Translate business objectives into clear, actionable and measurable marketing plans
  • Communicate strategy and performance clearly to stakeholders and cross-functional teams
  • Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
  • Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
  • Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
  • Continuously optimize performance using data, insights, and audience signals
  • Balance speed, quality, and compliance in a highly regulated environment
  • Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
  • Bring consumer insights to bear to develop content that resonates with our target audience

Requirements

  • Bachelor's Degree preferably in business or marketing required, Master’s Degree preferred.
  • 10+ years experience in a marketing management position required.
  • Proven experience overseeing a successful multi-channel marketing function required.
  • Experience operating in a complex or matrix environment required.
  • Background in education, healthcare or mission-driven organizations preferred.
  • PC skills in Microsoft Office, internet applications, and various marketing programs.
  • Ability to work in a fast-paced, highly regulated environment.
  • Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
  • Strong judgment across channels to maximize potential for success.
  • Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.

    Benefits

    • Health, dental, vision, life and disability insurance
    • 401k Retirement Program + 6% employer match
    • Participation in Covista’s Flexible Time Off (FTO) Policy
    • 12 Paid Holidays
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    Covista

    Samen met u meerwaarde zien en realiseren!Covista is een onafhankelijk adviesbureau actief in operationeel management.Consultants met ruime ervaring zoeken samen met u naar pragmatische en werkbare oplossingen.Missie: "Op een duurzame wijze meerwaarde realiseren door het leveren van professionele en geëntegreerde coaching en advies op het gebied van strategie, programma- en projectmanagement, procesmanagement, operationele uitmuntendheid, performantie- en risicomanagement."

    Founded in 2011
    2 employees

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    Current headcount: ~2

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