Director of Post Licensure Marketing

Minneapolis, MN (Hybrid)

$100K/yr – $181K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the enrollment-driven marketing strategy and multi-channel execution in a highly regulated education ecosystem.

  • Own multi-channel campaigns across paid media, digital, CRM, and content to drive enrollment targets.
  • Lead cross-functional execution with COEs and admissions, aligning strategy, budgets, and timelines.
  • Translate objectives into measurable plans and use data and audience signals to optimize performance.

Job Description

Responsibilities

  • Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
  • Translate business objectives into clear, actionable and measurable marketing plans
  • Communicate strategy and performance clearly to stakeholders and cross-functional teams
  • Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
  • Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
  • Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
  • Continuously optimize performance using data, insights, and audience signals
  • Balance speed, quality, and compliance in a highly regulated environment
  • Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
  • Bring consumer insights to bear to develop content that resonates with our target audience

Requirements

  • Bachelor's Degree preferably in business or marketing required
  • Master's Degree preferred
  • 10+ years experience in a marketing management position required
  • Proven experience overseeing a successful multi-channel marketing function required
  • Experience operating in a complex or matrix environment required
  • PC skills in Microsoft Office, internet applications, and various marketing programs
  • Ability to work in a fast-paced, highly regulated environment
  • Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction
  • Strong judgment across channels to maximize potential for success
  • Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes

Nice to Have

  • Master's Degree preferred
  • Background in education, healthcare or mission-driven organizations preferred

Benefits

  • Health, dental, vision, life and disability insurance
  • 401k Retirement Program + 6% employer match
  • Participation in Covista’s Flexible Time Off (FTO) Policy
  • 12 Paid Holidays
  • For more information related to our benefits please visit: https://careers.covista.com/benefits
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2 employees

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