Director, Platform Growth & Ecosystem Marketing, Minecraft

Redmond, WA (On-site)

$131K/yr – $272K/yrDirector/Executive6+ years expFull time

Posted 9 days ago

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Job Summary

Own Minecrafts platform growth and ecosystem strategy, leading partnerships across console and storefronts, Education and China, and scalable growth systems.

Own the growth strategy for Minecraft's China and Education ecosystems
Build Strategic Distribution Partnerships
Lead a multidisciplinary growth organization

Job Description

Responsibilities

Lead Minecraft\'s Platform Growth Strategy
Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial & regional growth opportunities.
Lead Minecraft\'s Growth Ecosystems
Own the growth strategy for Minecraft\'s China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.
Build Strategic Distribution Partnerships
Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth.
Lead High-Performing Endpoint Marketing Teams
Lead a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models that drive impact through others.
Create Scalable Growth Systems
Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise.

Requirements

Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
4+ years people management experience or indirect people management experience (or virtual teams)

Preferred

8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
6+ years of people management experience leading and developing teams.
Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam.
Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives.
Experience developing and executing international expansion strategies that leverage platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets.
Experience launching and scaling mobile products and mobile ecosystem marketing programs.
Experience building and managing strategic partnerships that deliver measurable business outcomes.
Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
Experience leading cross-functional initiatives within a complex, matrixed organization.
Analytical, business planning, and strategic thinking capabilities.

Mojang Studios

Mojang Studios is a Microsoft-owned game studio based in Stockholm (Sweden) and Redmond (WA) with additional locations in London, Shanghai, and Tokyo as well as a partially remote workforce. We created Minecraft, the sandbox video game turned franchise that now includes two more games, novels, board games, apparel, and much more.We believe in the power of play and our mission is to build a better world through our work. At our studios, you’ll meet passionate and welcoming people with the same goal: to create games and products with a positive impact. Four core values guide everything we do:Fuel Passion.Minecraft encourages players to stay sharp and constantly evolve. We mirror that by bringing together enthusiastic people who are eager to innovate in their fields and giving them the resources to reach their goals. We’re passionate about our industry and strive to empower our employees and future generations of gaming professionals.Create Fun.We aim to create fun, enriching experiences for our players, whether they’re playing our games, learning in Minecraft Education, or discovering a new product. Thanks to our incredibly talented creator community and Minecraft Marketplace, the fun is virtually endless and there’s something for everyone in our blocky universe.Celebrate Creativity. Creativity is at the core of Minecraft, whether you’re making art in Creative mode or finding clever ways to get through the night in Survival mode. Fresh ideas, out-of-the-box thinking, and new perspectives are what allows us to evolve the franchise and keep surprising our players after more than a decade of Minecraft. Craft together. Minecraft welcomes everyone because we believe that we’re better together. Our players’ feedback and the work of our community creators have made Minecraft what it is today. To support collaboration in our studios, we’ve built comfy, connected spaces that allow our local and remote teams to work closely together.

Founded in 2009

Stockholm, Stockholm County, SWE

1.5K employees (353 in marketing)

Minecraft.net