Director, Planning

New York, USA (On-site)

$140K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Lead integrated media planning and client leadership across traditional, digital, and emerging channels.

  • Own and steer integrated client briefs from brief to execution with data-driven insights.
  • Must-have: 7+ years in traditional and digital media planning.
  • Standout: Proven leadership across cross-functional teams and agency partners.

Job Description

Responsibilities

  • Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
  • Provide expertise and leadership in performance marketing, across all channels: traditional, digital and emerging media
  • Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
  • Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
  • Being the connective tissue between the client’s business strategy, the creative agency’s brand strategy, and Hearts’ media strategy
  • Forming a dynamic duo with the creative team, media planning, marketing science and custom content experts on your team (much like art directors and copywriter’s pair-up in creative agencies)
  • Maintain high level of service to all clients
  • Lead and develop annual account plans and create clear accountability measures that ensure client and agency financial and business success
  • Represent and promote the interests of Hearts & Science internally and externally
  • Articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed

Requirements

  • 7+ years of experience in traditional and digital media planning
  • High level of competency in account management and client service
  • Proven analytical skills with experience developing data-driven insights
  • Experience in applying learnings to drive optimizations in support of client goals
  • Strong knowledge of and skill using syndicated interactive research applications and ad serving
  • Experience in managing and leading a team with a track record for recognizing and supporting opportunities for junior team members to shine
  • Professional presence and strong communication skill
  • A thorough understanding of marketing communication channels, especially across digital

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
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42%
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43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
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