Responsibilities

• Use 3rd party research tools such as MRI Simmons, Pathmatics, Kantar, GWI, Neilsen and iSpot, as well as analytics data such as GA4 and client-owned CRM data, to identify and define key audiences, media channel insights, and objectives
• Work hand-in-hand with Strategic Insights, Client Strategy, Media, and Content Strategy & Creative (where applicable) teams to create truly integrated, full-funnel media plans
• Work with Media leads, Strategy and Proove teams to establish Full Funnel Media measurement framework
• Partner with Strategic Insights, Media and Proove Intelligence (analytics) teams to ensure media plans are data-driven with defined objectives, and properly measured -- including bringing forth appropriate solutions for awareness, brand lift, consideration and other “upper-funnel” measurement
• Lead annual and ongoing planning cycles, including tactical development, optimization recommendations, quarterly business reviews and strategic roadmaps
• Research and vet new upper funnel (traditional and/or digital) media opportunities, and work with Account, Strategy and Media teams to define and present new campaign ideas to clients
• Act as a client-facing subject matter expert for clients that have significant upper-funnel buys alongside Account management, Media and Strategy team members
• Act as a mentor for junior team members to guide them in their career development
• Lead and develop media planning talent through coaching, performance management, goal setting and support for recruiting and retention.
• Demonstrate a strong understanding of the clients’ businesses and the customer journey

Requirements

• 8+ years of relevant experience in media planning/buying. While planning is the more critical element of the role, an in-depth understanding of buying is also required
• Proven existing relationships with vendors, platforms and publishers
• Form relationships internally with key stakeholders
• Demonstratable comfort in traditional and digital media
• Effective and impactful communication at all levels
• Demonstrable experience with enterprise-level client campaigns
• Experience across multiple industry verticals is preferred
• Demonstrable presentation skills (creation of materials and in-room presentation)
• Solid knowledge of tactics, vendors, methodologies, and industry trends and topics
• A growth mindset for expanding opportunities within the client base

Preferred

• Experience across multiple industry verticals is preferred

Benefits

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits:
• Competitive salary and comprehensive health benefits.
• Generous PTO, wellness initiatives and parental leave.
• Retirement saving plans.
• Opportunities for continued learning and professional development.
• A supportive, collaborative, and casual work environment.