Director, Performance Media (Social/Search)

New York, USA (On-site)

$121K/yr – $194K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

Job Summary

Drive paid media strategy and program management for a senior role leading campaigns across search, social, and programmatic to hit brand objectives.

  • Own end-to-end paid media campaigns across search, social, and programmatic.
  • Must-have: 7+ years of media buying across paid social, search, digital, and programmatic.
  • Standout: proven team leadership and client-facing strategic partnership with senior stakeholders.

Job Description

Responsibilities

  • Design and execute strategies for leveraging paid media on across performance platforms (search, social, programmatic) to deliver against brand objectives
  • Direct and manage the daily workflow of campaigns including proposal development, campaign activation and maintenance, and post-buy recaps; monitor and report on campaign performance
  • Develop and maintain quality control procedures; review client deliverables ensuring high quality and accuracy
  • Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Adopt established account management standards and program management best practices
  • Assist in the development and documentation of best practices for improving communication and collaboration within the team
  • Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Foster strong relationships with internal teams and client groups
  • Embrace and encourage a culture based on teamwork, collaboration, and curiosity

Requirements

  • 7+ years of media buying experience across paid social, search, digital, and programmatic
  • 3+ years of experience managing a team and direct reports
  • Experience in performance platforms such as The Trade Desk, DV360, TikTok, Facebook, and Twitter
  • Strong leadership skills and professionalism; comfortable presenting ideas to senior leaders
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, communication, and project management skills
  • Previous client facing experience with the ability to provide strategic insight and effective partnership with leaders
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

    Benefits

    • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
    • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
    Publicis Collective logo

    Publicis Collective

    As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

    New York, New York, USA
    708 employees (236 in marketing)

    Salaries

    Posted range

    $121K/yr – $194K/yr

    Taken straight from the job posting.

    See all Publicis Collective salaries

    Traffic Signals

    Monthly Visitors
    2.7K
    Traffic Source Mix
    Search
    28.6%
    Direct
    46.7%
    Referral
    5.8%
    Social
    17.3%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~708

    Recent News

    Publicis Collective logo

    Director, Performance Media (Social/Search)

    Publicis Collective · New York, USA · On-site