Responsibilities

• Own the strategy, execution and commercial performance of our US paid media investment, balancing revenue growth, customer acquisition, profitability and long-term brand health across a portfolio exceeding $50M in annual spend.
• Lead the daily operating rhythm of the performance media team, partnering closely with channel managers on campaign architecture, bidding strategies, audience development, Shopping feed optimization, creative testing, attribution, budget allocation and experimentation.
• Develop a culture of continuous testing and learning, using incrementality, measurement and commercial outcomes—not platform recommendations alone—to guide investment decisions.
• Partner closely with Brand Marketing and the Global Media organization to develop integrated full-funnel media strategies that strengthen brand demand while maximizing demand capture across performance channels.
• Build strong partnerships across Ecommerce, Analytics, CRM and Creative to improve measurement, landing page performance, customer acquisition and creative effectiveness.
• Serve as the organization's subject matter expert on the rapidly evolving digital advertising landscape, translating new platform capabilities into scalable competitive advantages.

Requirements

• The ideal candidate has spent their career buying media—not simply managing the people who buy it.
• You have extensive hands-on experience managing large-scale performance marketing programs and have personally owned media investments at meaningful scale, ideally managing annual budgets of $50M or more .
• You have built and optimized campaigns yourself, understand how auction dynamics influence commercial outcomes, and have led teams through expertise rather than oversight alone.
• You are equally comfortable discussing commercial strategy with senior leadership as you are reviewing campaign structures with channel managers.
• You understand how to balance short-term performance with long-term brand growth and can influence stakeholders across Brand Marketing, Ecommerce and Global Media to make better investment decisions.
• You should have informed opinions—not just awareness—on topics such as:
• - Google Search campaign architecture and Smart Bidding
• - Shopping strategy, Merchant Center optimization and product feed management
• - Performance Max structure, segmentation and measurement
• - Broad Match, Demand Gen and YouTube's role across the customer journey

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance