Responsibilities

• Own the strategy, execution, and optimization of paid search programs across Google Ads and Microsoft Ads
• Develop campaign structures, keyword strategies, and audience approaches that drive scalable growth
• Optimize toward CPA, ROAS, and long-term value
• Scale campaigns by improving inputs to platform algorithms, such as conversion quality, audience signals, and feed data
• Effectively leverage platform-native AI solutions, including smart bidding, broad match, and Performance Max
• Identify practical opportunities to improve efficiency and performance within platforms
• Stay current on evolving platform capabilities and apply them thoughtfully
• Lead set-up, tracking, and attribution strategy using GA4, GTM, enhanced conversions, and offline conversion imports
• Ensure data accuracy and signal quality to support optimization
• Partner with a dedicated data analyst on dashboarding, reporting, and performance insights

Requirements

• 8+ years of experience in paid search
• Deep, hands-on expertise in Google Ads, with Microsoft Ads as a plus
• Proven ability to scale campaigns using platform automation and AI-driven approaches
• Strong understanding of how data inputs influence machine learning outcomes
• Highly competent working with GA4, GTM, and conversion tracking
• Experience working with reporting tools and dashboards, independently or in partnership with analysts
• Comfortable operating hands-on in platform while delivering against client goals
• Curiosity and initiative in exploring emerging tools and technologies, such as AI-powered workflows and prompt-based tools

Preferred

• Genuine interest in golf, travel, and destination-driven categories
• Familiarity with the golf ecosystem and adjacent markets such as private clubs, golf communities, resort real estate, and sports
• Ability to understand and market to high-intent, high-consideration consumers