Responsibilities

• Own enterprise performance across paid search and paid social channels, managing acquisition, conversion, revenue, and efficiency goals across Parks and Gaming businesses.
• Develop and execute annual and quarterly media strategies aligned to business objectives, seasonality, customer demand patterns, and revenue targets.
• Manage multi-million-dollar digital advertising investments and optimize budget allocation across brands, markets, audiences, and channels.
• Identify growth opportunities through testing, experimentation, audience expansion, creative optimization, and emerging advertising capabilities.
• Lead, coach, and develop a medium-sized team of performance marketing professionals, including managers, specialists, and analysts.
• Establish clear performance expectations, career pathways, and operating rhythms that enable accountability and professional growth.
• Foster a culture grounded in analytical rigor, continuous improvement, collaboration, and innovation.
• Partner with Growth Marketing leadership on organizational planning, recruiting, succession planning, and capability development.
• Serve as the primary performance marketing partner for Parks and Gaming stakeholders.
• Translate business goals into actionable media strategies that drive visitation, bookings, hotel occupancy, gaming revenue, database growth, loyalty participation, and customer acquisition.

Requirements

• Bachelor's degree in marketing, business, analytics, communications, or a related field required; advanced degree preferred
• Minimum of 8 years of experience in digital marketing, growth marketing, or performance marketing with 4 years of experience leading teams responsible for paid search, paid social, and digital acquisition
• Demonstrated success managing significant digital media budgets and delivering measurable business impact.
• Strong analytical, problem-solving, leadership, communication, and stakeholder management skills.
• Experience managing agencies and large-scale performance marketing programs.
• Deep expertise across Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, and other major paid media platforms.
• Strong understanding of attribution, conversion tracking, analytics, audience strategy, campaign optimization, ROAS, CAC, conversion rate, bookings, and lifetime value.
• Experience developing executive-ready dashboards and performance reporting that connect marketing investment to business outcomes.
• Familiarity with Google and Meta ad and analytics platforms, Funnel.io, and enterprise reporting environments.
• Ability to leverage first-party data, audience insights, attribution models, automation, and AI-enabled marketing practices.

Preferred

• Preferred experience in hospitality, travel, gaming, tourism, entertainment, or multi-location consumer businesses.

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts