Responsibilities

• As a Director of Performance Marketing , you will lead a team that uses Charter’s story, digital channels, and marketing tools to increase volume and quality of leads provided to sales, delivering measurable results to plan through disciplined execution and continuous optimization.
• The Marketing Performance process and team is a key part of ensuring we can boost Charter’s visibility, create consideration and convert homebuyer interest into action as we market our neighbors to deliver a home and neighborhood our homebuyers truly love.
• Establish neighborhood marketing plans, resourcing and executing neighborhood marketing plans, neighborhood engagement events, corporate events, plan track and optimize utilization to meet plan.
• - Alignment to Charter Language: Use existing language and visuals to build established and visible patterns improving awareness of “What Makes Us, Us” in all marketing and communications.
• - Hands-on technical expertise: Lead web, email, paid social, programmatic display, and other CPC initiatives including budgeting, forecasting, testing & learning roadmaps, and measurement against neighborhood marketing plans.
• - Leading from the front: Coach and empower team members, fostering a collaborative and productive work environment to achieve results.
• - Optimization through collaboration: Partner with team members to monitor and optimize channel activities on a daily, weekly, and monthly basis.
• - Continuous inspection: Perform in platform audits of content, optimizations, and approaches that will allow us to meet and exceed our objectives.
• - Tool and tech enhancements expert: Master technology platforms to drive improvement across marketing initiatives. Build automations that allow us to connect with homebuyers and homeowners along defined journeys.
• - Effective Budget Management: Leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI.
• - Drive Results: Define, align, and regularly refine priorities to achieve marketing objectives, with an emphasis on iterative improvement while meeting our plan.
• - Data Analysis and Reporting: Regularly analyze data, prepare reports, and provide insights to measure the effectiveness of campaigns. Present results to Executive Leadership.

Requirements

• 10+ years using data and analytics to shape strategy, optimize campaigns, scale acquisition programs, and improve performance
• Bachelor’s degree in marketing, business communications, or a related field

Preferred

• Experience leading performance marketing teams
• proficiency with data-based decision making and analytics tools

Benefits

• health plan that includes medical, vision, dental, and prescription drugs
• paid vacation
• a 401K
• short- and long-term disability
• flexible spending account