Director, People Brand Storytelling

Bethesda, MD (Remote)

$127K/yr – $213K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Lead editorial, content strategy, and employer-brand storytelling for Marriott at a global scale.

  • Own editorial oversight and a storytelling framework across Be pillars and enterprise priorities.
  • Must-have: 10+ years in editorial leadership and employer-brand/content strategy.
  • Standout: Global channels, awards submissions, and AI-enabled engagement.

Job Description

Responsibilities

  • Serve as the content engine for Change Management, Associate Engagement, and People Brand teams.
  • Translate the Be brand pillars into editorial standards that guide tone, themes, voice, and narrative selection.
  • Provide editorial oversight across all content formats, ensuring clarity, quality, inclusivity, and consistency of voice.
  • Build and manage a storytelling framework that streamlines processes, scales best practices, and creates reusable assets.
  • Maintain a proactive content pipeline aligned to enterprise and people priorities.
  • Manage the Marriott Careers social media channels (LinkedIn, Meta, YouTube, and others).
  • Oversee the Life at Marriott blog; partner with media and external communications teams to extend reach and visibility.
  • Oversee global content workflows to ensure consistent publishing across regions and time zones.
  • Lead Marriott’s workplace awards strategy and submissions, including Great Place to Work.
  • Build and activate associate advocacy programs to amplify authentic voices.
  • Drive Marriott’s AI associate engagement strategy, using tools to automate content workflows, enable personalization at scale.
  • Partner across HR, Associate Engagement, People Brand, and Marketing to align content with business goals.
  • Break down silos and ensure enterprise-wide consistency in storytelling.
  • Lead and mentor a small team across editorial, creative, and content distribution.
  • Balance leadership with hands-on content management and distribution.

Requirements

  • 4-year degree in Business Administration, Marketing, Communications, or related field required.
  • 3+ years of experience in employer brand and/or recruitment marketing
  • 10+ years of experience in editorial leadership, content strategy, employer brand, or social/digital media.
  • Proven expertise in editorial oversight, with strong writing, editing, and storytelling skills rooted in journalistic principles.
  • Demonstrated success managing social media channels and external content platforms for a global brand.
  • Experience partnering with media and communications teams to maximize storytelling reach and visibility
  • Track record leading workplace award submissions and recognition strategies
  • Demonstrated ability to serve as a content engine for multiple teams across a complex, global organization
  • Strong leadership and team development skills with a hands-on approach to content creation and distribution
  • Experience driving AI-enabled content and engagement strategies, including automation, personalization, and scaling.

Preferred

  • MBA with a focus on brand marketing preferred
  • Experience across both consumer and employer brands preferred.

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
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Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

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Monthly Google Ads Budget
$2.5M
Traffic Source Mix
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45.2%
Referral
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Social
0.7%
Paid
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Headcount Trend

Current headcount: ~212.2K

Marketing Team

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Marketing Roles Posted (Last 30 Days)
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