Responsibilities

• Own the patient and caregiver journey, identifying the moments that matter across education, identification, treatment consideration, onboarding, access, initiation, adherence, and persistence.
• Partner with market research to design and interpret patient and caregiver research, social listening, and advocacy input. Translate findings into clear strategic recommendations, messaging direction, and program priorities.
• Ensure patient strategy is connected to HCP, Market Access, Patient Services, and advocacy plans, with shared accountability for identification, conversion, persistence, and PSP enrollment outcomes.
• Lead the unbranded disease education and condition awareness strategy in the pre-launch window, building patient understanding of uncontrolled and resistant hypertension and the role of aldosterone.
• Partner with HCP Marketing on shared moments where patient and HCP voices intersect, including congresses, advocacy events, and co-developed content.
• Lead branded and unbranded patient campaigns end to end, from brief through execution across disease education, awareness, and support. Set strategic direction, define success, and oversee content development across print, digital, social, video, webinar, and educational formats in partnership with the AOR, media agency, production partners, and Omnichannel & Digital Marketing.
• Partner with Omnichannel & Digital Marketing lead to connect patient activation tactics to the broader campaign architecture.
• Partner with Patient Services and Market Access on PSP design and the broader patient support experience, including enrollment, hub interactions, copay, education materials, and adherence touchpoints, so the program reflects patient needs and reinforces onboarding, access navigation, and persistence.
• Manage patient facing materials through Veeva PromoMats and the PRC process.
• Develop and lead patient advocacy, ambassador, influencer, and community engagement strategies, including objectives, audience definition, content guardrails, compliance considerations, and performance measures.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 8+ years of pharmaceutical or biotech experience with significant patient marketing strategy and execution responsibility.
• Launch experience strongly preferred.
• Experience leading AOR and specialty agency partners across creative, research, advocacy, and social or influencer programs.
• Cardiovascular or chronic disease experience preferred.
• Travel: Up to 20%, occasionally international.

Preferred