Director, Patient Marketing at Blueprint Medicines, a Sanofi company | Cambridge, MA | $215K/yr – $265K/yr

Director, Patient Marketing

Cambridge, MA (On-site)

$215K/yr – $265K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

Drive branded patient journey strategy and omnichannel execution for AYVAKIT with cross-functional leadership.

Must-have: 8+ years in biotech/pharma marketing with in-line experience.
Standout: Experience leading agency partnerships and cross-functional teams.
Ability to translate patient insights into clear, actionable strategy.

Lead development and stewardship of the branded patient journey across touchpoints, aligned with AYVAKIT narrative
Own core branded initiatives (campaigns, materials, onboarding) aligned to patient journey and business objectives
Define branded success metrics and translate data into strategic decisions for impact
Guide branded omnichannel strategy with omnichannel lead for consistent messaging and activation
Own evolving branded messaging architecture, core claims, and content strategy
Identify journey barriers and develop strategies to improve engagement and persistence
Support US annual brand planning with branded tactical roadmap alignment
Lead agency partners and internal teams to ensure high-quality execution with minimal rework
Represent branded strategy in cross-functional settings to align and accelerate decisions
Partner in consumer innovation and growth opportunities to boost engagement

BA/BS degree required
Minimum of 8 years of experience in biotech/pharmaceutical marketing, including direct involvement in marketing, sales, or market development; in-line marketing experience required
Required travel: Up to 25%

Advanced degree, MBA, or equivalent experience preferred
Experience owning patient-facing marketing strategy and execution for US pharma/biotech products; expertise in branded strategy, patient journey design, messaging architecture, and campaigns
Ability to translate patient insights and data into clear strategic direction
Experience in omnichannel environments ensuring strategy pull-through across digital, media, and patient engagement
Strong analytics to connect marketing activities to patient behavior and outcomes
Track record leading agency partners and delivering high-quality strategic/creative work
Ability to influence without authority and align cross-functionally
Strong written and verbal communication skills to articulate strategy
Ability to operate independently in a fast-paced setting with multiple priorities
Flexible and able to adapt strategy as business needs evolve