Director, Partner Marketing

USA (On-site)

$153K/yr – $306K/yrSenior Level12+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own partner marketing strategy and execution across segmentation, personas, and messaging to drive partner-sourced pipeline and co-sell readiness.

Partner Strategy & Messaging: Define segmentation, personas, and messaging frameworks for ISVs, SIs, and resellers.
Campaigns & Enablement: Prioritize partner-facing campaigns linked to pipeline goals and build education and enablement programs for co-selling.
Channel Execution & Ops: Lead cross-channel partner campaigns and align with ops to ensure lead flow, assets, and forecast accuracy.

Job Description

Own the strategy for how Avalara markets to partners, including segmentation, persona definition, and messaging frameworks
Develop solution-oriented messaging that enables partners to understand, position, and sell Avalara offerings
Partner with Product Marketing and Alliances to ensure messaging reflects product value, partner needs, and market opportunity
Define and prioritize partner-facing campaigns aligned to pipeline goals, partner tiers, and revenue opportunity
Build programs that activate partners through education, enablement, and co-selling readiness
Ensure campaigns are tailored to partner personas (e.g., ISVs, SIs, resellers) and aligned to their GTM models
Lead execution of partner-facing campaigns across channels (email, webinars, partner portals, field, and digital)
Balance net-new partner programs with optimization of in-market motions to improve engagement and conversion
Ensure consistent, high-quality partner communications that are timely, relevant, and actionable
Define how partner-facing channels are used to drive engagement, activation, and pipeline contribution

Collaborate with Ops and channel teams to ensure partner communications, lead flow, and campaign assets are delivered effectively
Continuously refine partner engagement strategy based on performance signals, partner feedback, and conversion metrics
Lead and grow a high-performing Partner Marketing team focused on partner activation and pipeline contribution
Drive funnel accountability across direct and indirect partner performance as it pertains to partner engagement metrics
Optimize team workflows, campaign prioritization, and operational efficiency to improve ROI and scalability
Partner with Alliances, Partner Sales, Revenue Marketing, and Product Marketing to align strategy, execution, and forecasting
Serve as the marketing counterpart to partner leadership, ensuring clarity on priorities, messaging, and pipeline targets

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Benefits vary by location but generally include private medical, life, and disability insurance.
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Avalara

3.5 Glassdoor

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Founded in 2004

Durham, North Carolina, USA

5.8K employees (240 in marketing)

www.avalara.com

60% recommend to a friend

68% CEO approval