Director, Paid Social

New York, USA (Hybrid)

$100K/yr – $140K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Lead strategic client partnerships for paid social campaigns, driving growth on Meta and TikTok with data-driven audience targeting and proactive insights.

  • Own strategic client partnership from onboarding to growth initiatives.
  • Must-have: Advanced Meta Ads Manager expertise.
  • Standout: Use of Zeta Data Cloud for sophisticated audience targeting.

Job Description

Responsibilities

  • Strategic Client Partnership : Serve as the primary strategic lead, moving beyond execution to act as a partner that drives the client's business forward with proactive ideas and growth strategies.
  • Client Relationship Management : Lead all aspects of client communication and campaign onboarding, ensuring expectations are met and proactively identifying ways to support the client's business needs.
  • Strategic Insights & Reporting : Deliver performance updates on a cadence aligned with client requirements. These updates should go beyond basic metrics to provide meaningful insights that guide broader business decisions.
  • Platform Performance : Drive results for large-scale campaigns primarily on Meta and TikTok, with additional management of LinkedIn, Snapchat, and other social channels as required by the client.
  • Team Oversight & Execution : Coordinate with internal operations teams to prioritize tasks and maintain a high standard of execution accuracy across all accounts.
  • Data Strategy : Use the Zeta Data Cloud to identify and implement sophisticated audience targeting strategies to improve campaign performance.

Requirements

  • 5+ years of hands-on experience in Paid Social advertising.
  • Meta Expertise : Advanced, expert-level knowledge of Meta Ads Manager is required.
  • Client-Facing Excellence : A proven track record of managing high-touch client relationships and thriving in a consultative, partner-based role.
  • Strategic Ability : Demonstrated success in translating complex business goals into actionable social media strategies and "great ideas" that drive growth.
  • Platform Knowledge : Strong experience with TikTok is highly preferred. Familiarity with LinkedIn, Snapchat, Reddit, or Pinterest is a plus.
  • Technical Proficiency : A deep understanding of media mechanics, including KPI optimization, audience targeting, pixel/technical implementations (CAPI), and budget management.
  • Attention to Detail : Meticulous quantitative skills and a high bar for quality and accuracy in campaign execution.
  • Education : BA/BS degree, including quantitative coursework (exceptions made for highly experienced candidates).

Nice To Have

  • Platform Knowledge : Strong experience with TikTok is highly preferred. Familiarity with LinkedIn, Snapchat, Reddit, or Pinterest is a plus.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
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Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

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