Director, Paid Social Media

Plantation, FL (On-site)

$187K/yr – $298K/yrDirector/Executive12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own Chewy’s paid social, turning multi platform spend into measurable demand and value with a full-funnel lens.

  • Own channel mix, budgets, scaling criteria, and test priorities across Meta, TikTok, YouTube, Reddit, and emerging platforms.
  • Manage the paid social operating model including campaign architecture, audience, bidding, signal quality, and reporting.

Job Description

Responsibilities

  • Lead Chewy’s full-funnel paid social strategy across Meta, TikTok, YouTube, Reddit, Pinterest, and emerging platforms, defining the role of each channel across awareness, consideration, acquisition, retention, and demand creation.
  • Own paid social investment strategy, budget allocation, scaling criteria, efficiency guardrails, and test-and-learn priorities across a significant scaled media portfolio.
  • Build and improve the paid social operating model across campaign architecture, audience strategy, bidding, creative testing, signal quality, reporting, and optimization.
  • Partner with Brand, Media Comms, Creative, Influencer, and agency teams to develop a high-velocity, platform-native creative testing engine across hooks, formats, creators, offers, products, categories, and customer segments.
  • Drive high-quality demand to Chewy by improving the volume, quality, and purchase intent of sessions generated through paid social.
  • Partner with Marketing Science, Finance, Martech, and Product to evolve measurement across platform attribution, incrementality, lift studies, MMM, signal quality, and downstream business contribution.
  • Translate platform and media performance into executive-ready narratives that connect reach, views, engagement, clicks, and site/app behavior to business outcomes such as branded demand, gross adds, CAC, revenue, LTV, and contribution profit.
  • Lead, coach, and develop a high-performing team of digital marketing managers, platform channel leads, and agency partners.
Chewy logo

Chewy

At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.

Founded in 2011
Fort Lauderdale, Florida, USA
13K employees (725 in marketing)

Traffic Signals

Monthly Visitors
43.7M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
27.5%
Direct
65.7%
Referral
4.1%
Social
1.6%
Paid
0.9%

Headcount Trend

Current headcount: ~13.1K

Marketing Team

Marketing Team Size
508 (4% of company)
Median Career Experience
13 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$951M
Last Raise
$500M
Post IPO Secondary, 1 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $500M
  • Apr 2017
    Series F • $125M
  • Feb 2017
    Debt Financing • $90M

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