Responsibilities

• Lead Chewy’s full-funnel paid social strategy across Meta, TikTok, YouTube, Reddit, Pinterest, and emerging platforms, defining the role of each channel across awareness, consideration, acquisition, retention, and demand creation.
• Own paid social investment strategy, budget allocation, scaling criteria, efficiency guardrails, and test-and-learn priorities across a significant scaled media portfolio.
• Build and improve the paid social operating model across campaign architecture, audience strategy, bidding, creative testing, signal quality, reporting, and optimization.
• Partner with Brand, Media Comms, Creative, Influencer, and agency teams to develop a high-velocity, platform-native creative testing engine across hooks, formats, creators, offers, products, categories, and customer segments.
• Drive high-quality demand to Chewy by improving the volume, quality, and purchase intent of sessions generated through paid social.
• Partner with Marketing Science, Finance, Martech, and Product to evolve measurement across platform attribution, incrementality, lift studies, MMM, signal quality, and downstream business contribution.
• Translate platform and media performance into executive-ready narratives that connect reach, views, engagement, clicks, and site/app behavior to business outcomes such as branded demand, gross adds, CAC, revenue, LTV, and contribution profit.
• Lead, coach, and develop a high-performing team of digital marketing managers, platform channel leads, and agency partners.

Requirements

• 12+ years of experience in paid social, performance marketing, growth marketing, or digital media, with progressive ownership of large-scale paid media programs.
• 5+ years of people leadership experience, including hiring, coaching, performance management, and developing strong operators into strategic business leaders.
• Deep fluency in paid social and video platforms, with the ability to guide channel strategy, challenge platform recommendations, and coach teams on platform-specific best practices.
• A track record of scaling full-funnel paid social programs that drive measurable outcomes across awareness, consideration, acquisition, retention, customer quality, and long-term value.
• Hands-on depth in the core mechanics of paid social, including campaign architecture, audience strategy, bidding, optimization, creative testing, signal quality, event tracking, automation, and performance reporting.
• Demonstrated ability to improve performance through platform-native creative, rapid experimentation, audience insights, and disciplined learning agendas.
• Experience managing significant media budgets and making investment recommendations tied to revenue, CAC, ROAS, LTV, contribution profit, incrementality, and enterprise priorities.
• Experience with AI -enabled creative analytics, automated variation testing, modular creative systems, or rapid content experimentation at scale.
• Comfort making decisions in imperfect attribution environments, using a mix of platform data, incrementality testing, brand or conversion lift, MMM, and downstream business signals.
• Ecommerce, retail, marketplace, subscription, or high-velocity consumer growth experience, with an understanding of category strategy, merchandising priorities, customer lifecycle, and margin-aware growth.

Preferred

• Experience scaling paid social within a large retail, ecommerce, marketplace, subscription, or consumer brand environment.
• Experience with signal strategy, including pixel/CAPI, event quality, privacy-safe measurement, audience signals, and automated bidding governance.
• Experience with creator-led paid media, Spark Ads, whitelisting/allowlisting, affiliate creator amplification, or influencer-to-paid social workflows.
• Passion for pets, culture-first creative, and building paid social programs that earn attention, create demand, and drive measurable business impact.

Benefits

• A place where you can be your authentic self and grow your career. Our pet parents and partners are from everywhere — different places and different walks of life. It is what makes them unique. Likewise, Chewtopians are encouraged to bring their perspectives to deliver on our mission.
• Work in a culture that cares, with managers who value you and your career journey. Be empowered to think big, deliver results, and become your best.
• Opportunities to build meaningful connections with a diverse group of Chewtopians through Team Member Resource Groups and inclusive company events, programs, and activities.
• Comprehensive medical, dental, and vision benefits, in addition to wellness programs and resources that enable you to be your best self in and outside of work.