Responsibilities

• Lead paid social strategy across assigned CPG campaigns, including recommendations, plan development, activation oversight, and performance narrative.
• Define the role of social across the funnel, including awareness, engagement, consideration, traffic, retail influence, ecommerce connectivity, and learning agenda support.
• Translate brand and business objectives into platform priorities, audience approaches, creative considerations, budget recommendations, testing plans, and measurement expectations.
• Develop proactive social POVs, partner recommendations, platform updates, beta opportunities, and optimization opportunities aligned to category and campaign needs.
• Lead social inputs across annual, long-range, and cycle-level planning, including strategy development, tactical planning, creative requirements, launch readiness, reporting, and learning closeout.
• Partner across strategy, activation, operations, analytics, creative, commerce, retail media, and account leadership to keep social integrated into the broader media and business strategy.
• Create clarity across cross-functional handoffs by defining required inputs, timing, owners, risks, and next steps before launch.
• Lead the paid social team across planning, launch, optimization, reporting, partner management, and client communication.
• Develop talent through coaching, feedback, platform education, stretch opportunities, and broader business context.
• Identify training needs and build scalable ways of working, playbooks, templates, and best practices.

Requirements

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience.
• 7+ years of business experience, including 5+ years building, managing, or leading paid social accounts in social marketing, digital media, or interactive advertising.
• Experience supporting CPG, home care, retail-connected, or multi-brand portfolio work preferred.
• Deep understanding of the paid social landscape, including Meta, TikTok, Pinterest, Snap, Reddit, YouTube Shorts, creator amplification, brand lift studies, platform testing, social commerce, and emerging social search behaviors.
• Strong understanding of how social connects to ecommerce, retail media, creative readiness, audience strategy, reporting, and integrated campaign planning.
• Polished presentation, communication, analytical, and organizational skills, with the ability to manage multiple priorities at once.
• Proactive, solutions-oriented mindset with the ability to sell and deliver value to clients and internal stakeholders.